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Graphic Design - Marketing Coordinator
— Graphic Design and Marketing Coordinator
Job Title
Graphic Design and Marketing Coordinator
Job Level
Entry to Mid-Level
Location
Corporate
FLSA Status
Exempt
Department
Sales and Marketing
Reports To
Marketing Manager
Job Summary
The Graphic Design and Marketing Coordinator supports KDM’s sales and marketing initiatives through graphic design, digital marketing, and content development. This role is responsible for creating marketing materials, managing digital platforms, supporting lead generation efforts, and maintaining brand consistency across all channels.
The position works closely with sales and marketing leadership to promote KDM’s services, strengthen brand visibility, and support new business development.
Essential Duties and Responsibilities
Graphic Design and Branding
- Design print and digital marketing materials including brochures, sales collateral, presentations, trade show graphics, and promotional materials
- Maintain corporate brand standards and ensure consistency across all marketing materials
- Create visual assets for advertising, email marketing, social media, and digital campaigns
- Support product launches and marketing initiatives with creative assets
Digital Marketing
- Manage and update company website content including landing pages, graphics, and blog posts
- Monitor website performance using analytics tools and support search engine optimization efforts
- Develop and distribute email marketing campaigns
- Maintain digital marketing assets and content libraries
Social Media
- Create and manage content for company social media platforms including LinkedIn, Instagram, and other relevant channels
- Develop a consistent social media presence to increase brand awareness and engagement
- Track social media performance and adjust strategies based on results
Lead Generation and Sales Support
- Assist with marketing campaigns designed to generate leads for the sales team
- Support development of targeted marketing initiatives for prospecting and account development
- Maintain and update marketing lists and CRM database
- Assist with marketing automation and campaign tracking
Event and Trade Show Marketing
- Assist with planning and marketing support for trade shows, client events, and company promotions
- Coordinate marketing materials and booth graphics for events
Administrative and Marketing Support
- Assist with photography, content creation, and general marketing support projects
- Coordinate vendor relationships for marketing services and materials
- Provide general marketing and administrative support to the sales team
Other duties as assigned
Supervisory Responsibilities
None
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty competently.
Required Skills and Competencies
Strong graphic design and visual communication skills
Ability to manage multiple marketing projects simultaneously
Strong organizational and time management skills
Ability to collaborate with sales leadership and cross functional teams
Strong written and verbal communication skills
Creative thinking and problem-solving ability
Self-motivated with strong attention to detail
Computer Skills
Proficiency in Adobe Creative Suite including Illustrator, Photoshop, and InDesign
Experience with Microsoft Office including PowerPoint, Word, and Excel
Experience with website management platforms such as WordPress
Familiarity with social media management platforms
Basic knowledge of email marketing platforms such as Mailchimp, HubSpot, or similar tools
Basic understanding of SEO and digital marketing analytics
Photography and basic video editing skills are a plus
Education and Experience
Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or related field preferred
One to three years of experience in marketing, graphic design, or digital marketing
Experience in retail, POP display, packaging, or manufacturing marketing environments is a plus
Travel Requirements
Less than 10 percent overnight travel
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