Graphic Design & Marketing Specialist

Job Description: Graphic Designer & Marketing Specialist

We are seeking a creative, data-driven, and highly organized Graphic Designer & Marketing Specialist to take ownership of our visual branding, content creation, and overall marketing strategy. This dual-focused role is critical to enhancing brand visibility, generating high-quality leads, and directly supporting sales growth across our target industries.

Key Responsibilities

Graphic Design & Branding

• Design and produce all print and digital visual assets for products and services, including:
• Print Materials: Tradeshow booth graphics, signage, product brochures, and technical manuals.
• Digital Assets: Graphics for social media campaigns (LinkedIn, Facebook, YouTube), website banners, email templates, and other digital advertising.
• Manage and enforce product and company branding guidelines across all internal and external communications to ensure consistency.
• Assist the Software team on basic UI design elements using Figma.

Digital Marketing & Content Creation

• Develop, create, and manage engaging marketing content for the website, SEO, email, and social media channels.
• Execute all email marketing campaigns including design, list segmentation, and deployment through platforms like Email Marketing, LinkedIn, Facebook, SEO, etc.
• Maintain and update the company website and landing pages, ensuring content is fresh and accurate, primarily using the Squarespace platform.
• Develop and implement effective lead generation methods across digital channels.

Analytics, Strategy, & Collaboration

• Track, analyze, and report on key performance indicators (KPIs) and marketing campaign performance using tools like Google Analytics, Google Search Console, and native social media analytics.
• Conduct market research to identify trends, opportunities, and competitive landscapes within the vending, amusement, skilled gaming/gaming, and self-service/automated kiosk industries.
• Partner closely with the Sales team to gather market insights, develop effective marketing plans, and provide resources and data necessary to improve revenue and sales performance.
• Monitor and track lead performance using various analytics tools and qualitative feedback from the Sales team.

Tools and Technical Requirements

Required Expertise

• Graphic Design Tools: High proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.
• Web & Content Management: Experience with Squarespace or another comparable no-code website building and content management system.
• Analytics: Working knowledge of Google Analytics and Google Search Console for reporting on web performance, SEO, and user behavior.
• Social Media: Direct experience managing content and tracking performance on professional social platforms, primarily LinkedIn, Facebook, and YouTube.
• Email Marketing: Experience designing, building, and deploying campaigns using Squarespace Email Marketing or other major email service providers.

Preferred Qualifications

• A proven portfolio showcasing strong graphic design skills across print and digital media.
• Demonstrated ability to develop and execute marketing strategies that drive measurable results (e.g., lead generation, improved website traffic).
• Excellent written and verbal communication skills with a focus on creating clear, compelling marketing copy.
• Strong analytical skills with the ability to translate data into actionable marketing insights.
• Self-motivated, highly organized, and capable of managing multiple projects and deadlines simultaneously.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: In person