Graphic Designer

Title: Graphic Designer

Reports To: Marketing and Communications Manager

Location: East Lansing, MI

Department: Marketing and Communications

SET SEG is looking for a graphic designer to bring the organization’s brand to life through high-quality visuals that support member outreach, retention, and sales initiatives. This role is responsible for creating and maintaining consistent, engaging design across all member-facing materials including print, digital, presentation, and conference and event visuals. The graphic designer will work closely with the Marketing and Communications team as well as stakeholders throughout the organization to ensure that every touchpoint strengthens relationships with members and reflects the organization’s core values.

WHO WE ARE

School Employers Trust (SET) is a non-profit company that was created after a monumental shift in school funding happened in 1965. SET, which began in 1971, served as an employee benefits association focused on offering comprehensive and affordable employee benefit solutions to Michigan public schools and their employees. Two years later, its partner organization School Employers Group (SEG) was formed to administer compensation and fringe benefits for SET. As schools were faced with more challenges related to risk management, SEG evolved and grew into a company that provides workers’ compensation and property/casualty services for Michigan public schools.

Today, SET SEG continues to expand and find creative ways to meet the specialized needs of its members. This, coupled with a superior member experience, is why SET SEG has maintained its position as an industry leader in the school risk management.

We value those who proactively solve challenges, simplify the complex, thrive in a fast-paced setting, have a customer-first mentality, and seek a collaborative and inclusive work environment. We offer 100% employer-paid insurance (medical, dental, and vision), paid time off (PTO), and paid parental leave.

Our passion is delivering peace of mind to Michigan public schools and we look for team members who are motivated by our cause. To learn more, visit: https://setseg.org.

WHO YOU ARE

You are energized by working with a collaborative team and industry peers to support Michigan public schools. You are a creative thinker that brings a fresh perspective to new and existing projects and are willing to provide multiple options for creative execution, interpreting, and incorporating stakeholder feedback. You have an eye for detail when it comes to layout, design, font treatment, photo selection, and graphics. You are curious and seek understanding when you are unsure of the “why” behind an initiative or project. You can deliver under tight deadlines when necessary and can juggle multiple design initiatives at a given time. You value a culture that is rooted in mutual respect, where you can learn from different perspectives and roles.

Primary Responsibilities:

• Bring sales collateral, including brochures, one-pagers, placemats, presentations, and proposal templates, to life through design.
• Designs member appreciation and retention campaign visuals (emails, social graphics, recognition materials).
• Develops event branding and assets, including signage, invitations, programs, and conference booths and banners.
• Produces graphics for digital platforms (website, social media, email, internal monitors).
• Maintains and enforces brand guidelines across all projects.
• Ensures all materials are visually consistent and align with organizational identity.
• Manages a library of templates and reusable creative assets for staff.
• Advises the team on best practices for visual storytelling and design trends.
• Collaborate with members of the Marketing and Communications team and organization stakeholders to align visuals with messaging.
• Collaborates on event design needs (signage, programs, recognition visuals).
• Ensures timely delivery of creative assets.
• Prepares files for print and digital production, working with vendors as needed.
• Reviews proofs and oversees quality of final deliverables.
• Ensures accessibility and usability standards are met in digital design.
• Manages timelines to balance multiple projects simultaneously.
• Other duties as assigned by Manager.

Required Qualifications:

• Bachelor’s Degree in Graphic Design, Visual Communications, or related field (or equivalent experience).
• 3 -5 years of professional design experience.
• Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop; After Effects a plus).
• Design experience for both print and digital platforms.
• Strong portfolio demonstrating clean, professional, and engaging design.
• Knowledge of brand management, typography, and layout best practices.
• Detail-oriented with strong project management and collaboration skills.

Physical Demands / Work Environment

Several hours per day at a sit/stand desk, average mobility to move around an office environment; able to spend several hours per day at a computer. Punctual, regular, and consistent in-office attendance is required.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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