Position Summary
The Graphic Designer is responsible for creating, updating, and maintaining digital marketing assets to support both ongoing brand initiatives and campaign-based product launches. This role requires strong creative and technical skills to deliver engaging visuals across multiple digital platforms, ensuring brand consistency while driving customer engagement and conversion.
-- Los Angeles, CA | Full-Time | Starting at $25/hr --
Key Responsibilities
1. Maintenance (Always-on Marketing Tasks)
- Develop and update Meta Ads (“New & Best” campaigns as needed) and seasonal promotions.
- Manage Google Ads campaigns, including 4 audience groups (monthly), seasonal promotions, and search campaigns aligned with new concept photos.
- Create and update TikTok & YouTube video content (sales, new arrivals, best sellers, etc.).
2. Campaign-Based Initiatives (New Concept/Product Launches)
- Update website banners and adjust layouts to support new campaigns.
- Design and distribute e-blasts and SMS campaigns (launch day + one week post-launch).
- Develop social media content (Instagram Stories, Feed posts, Reels, Facebook & Pinterest banners).
- Produce creative assets for paid ads (Google/Meta Ads) supporting product launches.
- Edit and publish TikTok & YouTube video content for campaign promotion.
3. Tools & Platforms
- Meta Ads Manager, Google Ads, Mailchimp/Attentive (E-blasts & SMS).
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign, XD).
- Figma (for collaborative design work).
4. Workflow Management
- Execute campaign rollouts in sequence:
- Website banners & e-blasts/SMS
- Social media content (Instagram, Facebook, Pinterest, TikTok, YouTube)
- Paid ads (Google/Meta)
- Second e-blast one week after launch
Qualifications & Skills
- Bachelor’s degree in Graphic Design, Marketing, or related field (or equivalent experience).
- 2+ years of experience in graphic design, preferably in fashion, retail, or e-commerce.
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign, XD) and Figma.
- Experience designing for digital campaigns across web, email, social media, and paid advertising platforms.
- Familiarity with digital marketing tools such as Meta Ads Manager, Google Ads, and Mailchimp/Attentive.
- Ability to manage multiple projects, prioritize tasks, and meet tight deadlines.
- Strong creative sense, attention to detail, and ability to maintain brand consistency.
Additional Preferred Skills
- Video editing skills for TikTok, YouTube, and social media short-form content.
- Experience with campaign analytics and performance-based creative optimization.
- Knowledge of UX/UI principles for website banner and layout adjustments.
Benefits:
- Health insurance
- Paid Time off and Holidays
- Others
- 401K
Job Type: Full-time on-site DTLA (8am-5pm)
Job Type: Full-time
Pay: From $23.00 per hour
Benefits:
- Health insurance
- Paid time off
Ability to Commute:
- Los Angeles, CA 90007 (Required)
Ability to Relocate:
- Los Angeles, CA 90007: Relocate before starting work (Required)
Work Location: In person