Graphic Designer

Graphic Designer (AI-Enabled)

Location: Kolkata (Hybrid/On-site preferred) | Type: Full-time | Experience: 1–4 years (open to strong freshers)

Team: Creative / Design | Time zone: IST (Asia/Kolkata)

About the Role

We’re looking for a designer who’s fluent in Adobe Photoshop and can also prompt, iterate, and upscale with AI image/video tools (Midjourney/SDXL/Firefly/Runway, etc.). You’ll craft scroll-stopping social posts, ad creatives, landing visuals, light motion cuts, and AI-assisted visuals that still feel human and on-brand.

What You’ll Do (Responsibilities)

Social & Ad Creatives: Design static posts, carousel sets, banners, thumbnails, and performance ad variants (A/B/C) for Meta/Google/LinkedIn.

AI Image Generation: Write effective prompts, iterate for accuracy, maintain character/brand consistency, upscale/clean up outputs, and finish in Photoshop.

Basic Motion/Video: Create simple video edits (5–30s reels, GIFs, cutdowns, text animations) using Premiere Pro/CapCut/After Effects (basic).

Brand Consistency: Follow brand books; set up color/type systems and export templates for speed & scale.

Retouching & Composites: High-quality cutouts, product retouching, lighting fixes, background cleanup, and realistic composites.

File Hygiene: Organize PSD/AI files with proper layers, naming, smart objects, and export presets.

Collaboration: Work with copywriters, performance marketers, and 3D/UGC teams to translate briefs into efficient visual systems.

Quality & Speed: Deliver quick drafts, iterate from feedback, and hit daily/weekly creative targets.

Must-Have Skills

1. Adobe Photoshop (strong); Illustrator (good to have), Lightroom (basic).

2. AI Prompting: Midjourney or SDXL or Firefly; comfort with prompt structure, seeds, negative prompts, multi-prompt blends, and upscalers.

3. Simple Video: Premiere Pro or CapCut; basic motion in After Effects (titles, masks, transitions).

4. Design Fundamentals: Layout, hierarchy, typography, color, grid systems, and visual storytelling.

5. Export Mastery: Social sizes (1:1, 4:5, 9:16, 16:9), web banners, and lightweight exports without quality loss.

6. Attention to Detail: Pixel-perfect alignment, clean masking, natural shadows/reflections, human skin treatment.

Good-to-Have (Bonus)

1. Figma for quick mockups; Canva for fast turnarounds.

2. Runway/Gen-2 or Pika for AI video tests; Topaz/AI upscalers.

3. Basic 3D sense (Blender/C4D) or familiarity with LUTs/color grading.

4. Understanding of performance metrics (CTR, CPM, Thumb-stop rate) and how creative impacts ads.

Tools You’ll Use

1Photoshop, Illustrator, Lightroom, Premiere/CapCut, After Effects (basic), Midjourney/SDXL/Firefly, Runway (nice), Google Drive, Slack, Notion/Jira (as applicable).

Experience & Education

1. 1–4 years in a design role or a strong portfolio (freshers welcome if portfolio is solid).

2. Degree/diploma in Design/Visual Comms is a plus—not mandatory.

3. KPIs / What Success Looks Like (Quarterly)

4. On-time delivery rate ≥ 95%.

5. Creative pass rate (approved without rework) ≥ 80%.

6. Ad creative performance uplift (e.g., +15–30% CTR vs. baseline on at least one variant/month).

7. Library growth: 20–40 reusable templates/components per quarter.

8. File hygiene score in reviews (naming, layers, exports) ≥ 8/10.

Sample Day

9:30–10: Stand-up + brief intake.

10–1: AI concept gen (3–5 options), Photoshop cleanup, layout passes.

2–5: Carousel + ad variants; one simple reel edit; exports & drive upload.

5–6: Feedback fixes + next-day prep.

Portfolio Requirements (attach links)

6–10 best pieces: social carousels, ad creatives, composites/retouch, one branding set.

2 before/after AI-to-Photoshop case studies (show prompt → raw → final).

1 simple video/reel (cut, captions, light motion).

Optional: prompt samples or a short Loom explaining your process.

Quick Screening Task (paid micro-task if needed)

We’ll share a 2-line brief + 3 references. Deliver in 24 hours:

1x hero static (1080×1350), 1x 9:16, 1x 1:1 variant.

1x 10–15s simple reel (cut + captions).

AI prompt + PSD with clean layers.

Evaluation: concept clarity, craft, speed, and adaptability.

Compensation

Competitive salary (₹15 - 25k CTC for 1–4 yrs; flexible for exceptional portfolios) + performance incentives.

6-month appraisal cycle; learning budget for AI/design tools.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person