Graphic Designer

Description:

At GSM Outdoors, we live and breathe the outdoor lifestyle. As a leader in hunting, shooting, fishing, and adventure gear, we’re home to some of the most trusted brands in the industry — including Stealth Cam, Walker’s, Muddy, Hawk, Boss Buck, Bill Lewis, Big Bite Baits, Cuda, and many more! We design, develop, and deliver products that enhance outdoor experiences — whether that’s capturing wildlife moments, ensuring safety and communication in the field, or elevating the hunt. Our culture blends innovation with passion, and we’re looking for people who share that drive.

Come be a part of a team where We Are In It To Win It. A team that fosters and encourages creativity, resourcefulness, promoting from within, and a work-life balance. #IITFWI

**Position is on-site in Rchardson, TX**

Job Purpose:

The Graphic designer is responsible for creating and developing detail-oriented compelling visual content that reflects the rugged, adventurous spirit of GSM Outdoors. The Graphic Designer will create engaging designs for product packaging, marketing materials, digital campaigns, and brand collateral, ensuring consistency across our portfolio of outdoor brands. This role requires a blend of creativity, technical expertise, and a passion for the outdoor lifestyle.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Summary of Essential Job Duties:

• Develop visually appealing graphics for product packaging, advertisements, social media, website assets, and trade show materials that align with GSM Outdoors’ brand identity.
• Collaborate with marketing, product development, and sales teams to translate creative briefs and brand guidelines into high-impact designs that resonate with outdoor-enthusiast audiences.
• Manage multiple design projects simultaneously, from initial concept through final production, ensuring deadlines and quality standards are met across all platforms.
• Continuously research and apply design trends, tools, and best practices—especially in the outdoor and sporting goods space to keep GSM Outdoors’ visuals fresh, engaging, and competitive.

Requirements:

Skills/Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill and/or ability required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Technical Skills such as Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with video editing software (e.g., Premiere Pro, After Effects) is a plus.
• Experience designing for outdoor or sporting goods brands.
• Knowledge of 3D rendering for product visualization.
• Understanding of e-commerce platforms and digital marketing strategies.

Required Education and Experience:

• Bachelor’s degree in graphic design, Visual Arts, or a related field (or equivalent experience).
• 2+ years of professional graphic design experience, preferably in the outdoor, sporting goods, or lifestyle industry