Graphic Designer - Apparel & E-Commerce

Key Responsibilities

• Portfolio Ownership: Manage 70% of the lingerie portfolio (primary) and
• panties & accessories (secondary).
• Data-Led Design Strategy: Lead market research, gap analysis,
• consumer surveys, and sales feedback analysis across all platforms.
• Combine ROS, WGSN trend forecasting, and competitor bestseller studies
• to drive new product development, colour upgrades, and style
• refreshes.
• Commercial Impact: Designed products across price points (₹499–
• ₹1,299), partnered with merchandisers to finalize MRPs, and consistently
• maintained margin upto 70% and above.
• Category Expansion: Drove the highest launch count in 4 seasons, with
• 85% of styles becoming key/core styles and achieving ~70% sellthrough.
• Design Ownership & Fit Trials /Approvals: Collaborate with fit technicians
• to manage multi-body wearer trials, proto reviews, fit sign-offs, and
• size set, PP, and TOP closures, ensuring timely approvals for colours,
• designs, and fits.
• Return Reduction Success: Cut returns on existing styles from 30% to 15%
• by resolving fit, raw material, and quality issues in collaboration with
• cross-functional teams.
• Design Process Management: Create detailed tech packs including
• hangtags, wash care labels, approve lab dips and bulk colours, brief
• graphic team for packaging artwork details and oversee catalogue
• uploads, that led to 70% styles launching on-time
• Creative Direction & Shoot Coordination (SPOC): Prepare photoshoot
• decks with creative direction and coordinate with merchandisers,
• marketing, photographers, videographers, and stylists to ensure technical
• accuracy, product representation
• SEO, Marketing & Launch Strategy: Collaborate with marketing to finalize
• SEO-friendly product names, descriptions, and PDP details; create
• launch decks to guide strategy and communicate product use-cases
• effectively.
• Product Training: Deliver product training on new launches and existing
• styles for sales, marketing, and e-commerce teams, equipping them with
• strong selling points and product knowledge improving impact on sell
• through.
• Design & Business Strategy Decks: Create data-driven design decks
• combining performance analytics, market insights, and future strategy —
• helping stakeholders identify best- and under-performing styles and
• define actions to maximize both.

Required Skills & Qualifications

• Design Software Proficiency:Advanced skills in graphic design software, particularly Adobe Illustrator and Photoshop, are essential.
• Creativity & Concept Development:A strong ability to generate new, innovative, and commercially viable design ideas.
• Technical Skills:Proficiency in creating digital designs, preparing them for print, and developing visual mock-ups.
• Trend Awareness:A deep understanding of current fashion, textile, color, and general design trends.
• Attention to Detail:Strong accuracy and meticulousness in design execution and file preparation.
• Collaboration & Communication:Excellent teamwork, organizational, and communication skills to work effectively within a design team.
• Hand Drawing Skills:The ability to sketch and illustrate designs by hand is often beneficial.
• Brand Understanding:Knowledge of brand guidelines to ensure designs maintain a consistent and cohesive visual identity.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person