Graphic Designer - Automotive / Wheels Industry

Position Summary

The Graphic Designer is responsible for creating bold, high-impact visual content that reflects the performance, lifestyle, and premium identity of our wheel and tire brands. This role plays a key part in shaping how our products are experienced across digital, print, and social platforms, helping drive brand awareness, customer engagement, and sales.

Key Responsibilities

• Collaborate with marketing, sales, product development, and leadership teams to develop creative assets that support brand growth in the automotive and aftermarket wheels industry.
• Design visually compelling materials across multiple platforms, including:
• Product launches and wheel/tire promotions
• Social media campaigns (Instagram, Facebook, TikTok, etc.)
• Website and e-commerce content
• Dealer and distributor marketing materials
• Trade show graphics and booth displays
• Vehicle lifestyle imagery and branded content
• Translate brand strategy into high-quality designs that reflect the rugged, performance-driven, and premium aesthetic of the automotive aftermarket space.
• Create original content using photography, motion graphics, and digital design, ensuring strong use of:
• Typography and bold visual hierarchy
• Color and finish representation (matte, gloss, machined, etc.)
• Product detail highlighting (fitment, stance, performance features)
• Work with vehicle imagery and automotive content, ensuring designs accurately represent products on trucks, off-road builds, and performance vehicles.
• Stay current on automotive, off-road, and aftermarket trends to ensure designs resonate with target audiences and enthusiast communities.
• Manage and execute multiple projects simultaneously, including seasonal campaigns, product releases, and ongoing brand initiatives.
• Prepare and upload design assets across platforms, including websites, CRM systems, and social channels, following best practices for digital optimization.
• Collaborate with internal and external stakeholders (including photographers, influencers, and vendors) to ensure cohesive brand storytelling.
• Ensure all designs meet brand standards, accurately communicate messaging, and align with company goals.
• Continuously evaluate and improve creative processes to enhance efficiency, consistency, and output quality.
• Maintain and organize a digital asset library, including product images, vehicle photos, videos, and marketing materials.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Arts, or related field (or equivalent experience)
• 2+ years of graphic design experience (automotive or lifestyle brand experience strongly preferred)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere/After Effects a plus)
• Experience designing for social media, e-commerce, and digital marketing campaigns
• Strong portfolio showcasing bold, high-energy, brand-driven design work
• Understanding of automotive culture, truck/off-road market, or aftermarket parts industry preferred
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Core Competencies

• Strong visual storytelling and brand development
• Understanding of automotive aesthetics (fitment, stance, finishes, detailing)
• Creativity with a performance/lifestyle mindset
• Attention to detail and product accuracy
• Collaboration and communication across teams
• Adaptability and ability to pivot quickly with business needs

What Success Looks Like in This Role

• Designs consistently reflect and elevate the brand’s identity in the automotive space
• Marketing campaigns drive engagement, dealer interest, and customer demand
• Product launches are visually impactful and aligned with brand positioning
• Creative assets are delivered on time and meet high-quality standards
• Continuous improvement in design processes and content effectiveness

Work Environment

• Fast-paced, collaborative environment within the automotive aftermarket industry
• Exposure to vehicle builds, product development, and industry events
• Opportunity to contribute to a growing, enthusiast-driven brand
• Hybrid role

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: Hybrid remote in Grapevine, TX 76051