Graphic Designer & Marketing Coordinator

About Us

Limon Restaurant Group is a vibrant and growing restaurant group with multiple locations across the Bay Area. Founded in 2002 by Executive Chef Martín Castillo and Antonio Castillo, Limon has become a local favorite known for its unique flavors, warm hospitality, and dynamic dining experiences.

As we continue to expand, our goal is to create a recognizable and cohesive brand identity that our guests can experience through every detail — from the colors and designs they see, to the flavors and aromas they associate with Limon. We are seeking a Graphic Designer & Marketing Coordinator who is passionate about building and strengthening a brand from the inside out, ensuring that every aspect of our restaurants communicates who we are.

Job Overview

The Graphic Designer & Marketing Coordinator will support the creative and marketing efforts of Limon Restaurant Group, helping to bring the brand to life across all guest touchpoints — from menus and visuals to campaigns and merchandise.

This role blends graphic design, marketing coordination, and visual storytelling, ensuring that every piece of communication reflects the warmth, culture, and authenticity of the Limon experience.

The ideal candidate is a highly creative and organized designer with a strong eye for detail, a passion for hospitality, and the ability to translate brand values into cohesive visual and marketing materials.

Responsibilities

Visual Identity & Brand Development

• Maintain and update brand design standards, including color palettes, typography, and visual elements, to ensure consistency across all platforms.
• Translate Limon’s brand personality into cohesive visuals that represent its culture, hospitality, and culinary artistry.
• Design visual materials that express the brand identity, including signage, menus, packaging, and uniforms.
• Collaborate with leadership and operations to ensure that new openings, remodels, and brand initiatives align with company standards.
• Support the creation of multi-sensory guest experiences that reflect the Limon brand through ambiance, visuals, and presentation.

Design & Creative Execution

• Design creative assets for print and digital media: menus, signage, social media content, displays, and promotional materials.
• Coordinate the production of branded collateral, uniforms, and visual materials with vendors and external partners.
• Update and refresh visual materials for seasonal campaigns, new menu launches, and special events.
• Collaborate with design and interior partners to enhance the visual presentation of restaurant spaces.

Marketing & Communication Support

• Create visual content for marketing initiatives, digital campaigns, and community partnerships.
• Develop creative ideas that connect emotionally with guests and showcase the heritage and story behind Limon.
• Support the execution of local events, collaborations, and community engagement projects.
• Assist with PR and digital communication efforts, including influencer collaborations and media materials.

Digital Marketing & Restaurant Support

• Assist in managing digital channels, including social media content, email campaigns, and Google Business listings.
• Design and produce promotional content for new dishes, specials, and events.
• Collaborate with culinary and operations teams to ensure cohesive communication and visual quality.
• Track marketing initiatives and report on results to identify opportunities for improvement.

Merchandise & Branded Products

• Design and develop branded products such as uniforms, apparel, packaging, and promotional items.
• Coordinate production, vendor communication, and quality control for merchandise and printed materials.
• Maintain organized inventory of design files, promotional materials, and brand assets.

Experience

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• 4+ years of experience in graphic design and marketing (preferably in hospitality, retail, or lifestyle industries).
• Proficiency in Adobe Illustrator, Photoshop, InDesign, and Canva.
• Experience developing visual identities, merchandise, and promotional materials.
• Understanding of marketing principles and digital content creation.
• Strong attention to detail, creativity, and ability to manage multiple projects simultaneously.
• Intermediate to advanced English required; Spanish is a plus.
• Solid understanding of restaurant marketing fundamentals, including promotions, seasonal campaigns, and digital presence management.
• Excellent organizational and communication skills, with the ability to lead projects from concept to execution.

Job Type: Full-time

Benefits:

• Dental insurance
• Employee discount
• Health insurance

Work Location: In person

Job Type: Full-time

Pay: $25.00 - $28.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person