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```Duties```
- Develop and implement strategic sales and marketing plans to achieve company objectives
- Conduct market research to identify new opportunities and trends
- Create and manage content marketing strategies to drive brand awareness and lead generation
- Utilize analytics tools to track and measure the effectiveness of marketing campaigns
- Collaborate with cross-functional teams to develop and execute advertising campaigns
- Optimize website content and improve SEO to increase organic traffic
- Manage the marketing budget and allocate resources effectively
- Monitor and analyze market trends, competitor activities, and customer behavior
- Stay up-to-date with industry developments and best practices in sales and marketing
- Oversee the development of sales collateral, promotional materials, and presentations
```Experience```
- Proven experience in sales and marketing roles, preferably in a managerial capacity
- Strong knowledge of content marketing, analytics, advertising platforms (e.g., Google Ads), SEO, and performance marketing
- Experience with budgeting and financial management in a marketing context
- Familiarity with e-commerce platforms and strategies
- Proficiency in WordPress or other content management systems
Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Type: Full-time
Pay: $64,413.00 - $73,632.00 per year
Benefits:
Work Location: In person
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