Group Marketing Executive

Job Title: Group Marketing Executive

Company: Jitala Group
Location: Karachi
Experience Required: 3–4 Years
Salary: PKR 120,000 (Fixed)

About the Role

Jitala Group is looking for a commercially driven and execution-focused Group Marketing Executive to build and lead the marketing function across three active companies (with expansion to a fourth).

This is a foundational role — marketing across these businesses is currently non-existent. The selected candidate will be responsible for building systems, driving visibility, generating leads, and executing campaigns from scratch.

This is not a content-only role. We are looking for someone who understands marketing as a growth function.

Core Responsibilities1. Marketing Strategy & Planning

• Develop and execute quarterly marketing plans for each company
• Define positioning and target audience for each business
• Create and manage a marketing calendar (campaigns, launches, events)
• Set KPIs and performance benchmarks

2. Social Media Marketing

• Develop and execute platform-specific strategies (Instagram, Facebook, TikTok, LinkedIn where relevant)
• Oversee content planning, captions, and posting schedule
• Coordinate with designers and videographers
• Grow engagement and brand visibility
• Track and report monthly performance metrics

3. Digital & Performance Marketing

• Plan and manage Meta Ads and Google Ads campaigns
• Lead generation campaigns
• Retargeting and conversion funnel setup
• Monitor cost per lead and return on ad spend
• Optimize campaigns for revenue growth

4. Campaign Management

• Plan and execute seasonal and event-based campaigns
• Manage promotions, partnerships, and influencer collaborations
• Drive bookings, registrations, or sales depending on business vertical

5. Brand Development

• Establish and maintain brand consistency across all platforms
• Develop brand tone, visual direction, and messaging guidelines
• Ensure all communication reflects premium positioning where required

6. Reporting & Analytics

• Weekly performance reports (leads, engagement, bookings)
• Monthly ROI analysis
• Recommend strategy adjustments based on data

Required Skills & Qualifications

• 3–4 years of experience in digital or brand marketing
• Strong understanding of performance marketing
• Experience managing multiple brands is preferred
• Hands-on experience with:
• Meta Ads Manager
• Google Ads
• Content strategy development
• Basic analytics tracking
• Commercial mindset with focus on revenue impact
• Strong organizational and execution skills

Ideal Candidate Profile

• Self-starter who can build systems from scratch
• Comfortable handling multiple brands simultaneously
• Strategic thinker with strong execution ability
• Understands both brand-building and performance marketing
• Highly accountable and result-driven

Growth Opportunity

As Jitala Group expands, this role has potential to evolve into a Marketing Manager – Group Level, with team leadership responsibilities.

Job Type: Full-time

Pay: Rs120,000.00 per month

Application Question(s):

• Are you comfortable working with multiple brands?

Education:

• Bachelor's (Required)

Experience:

• Marketing : 4 years (Required)

Work Location: In person