Growth Director

TOM Bank is Türkiye’s first game-changer digital retail bank with the vision of being the biggest in Türkiye and among the five fintech in Europe.

TOM , which reached 9 million users in a short time with the Hadi application, is under the umbrella of Aydın Holding which hosts strong brands such as A-101, English Home, Memorial and also includes companies TOM Bank, TOM Digital, TOM PAY, TOM Finansman.

TOM Bank is here to change banking!

Job Description:

• Lead the overall digital growth strategy, managing all digital channels, product performance, acquisition, and performance marketing teams.
• Drive customer acquisition, activation, and deepening to increase digital onboarding, product usage, and customer lifetime value.
• Own and optimize product performance KPIs including BNPL production volume, installment loan volume, credit card spending, average spend per card, and insurance premium generation.
• Oversee ROI-driven budget management and channel optimization to ensure efficient and sustainable growth.
• Manage digital initiatives that enhance traffic, conversion funnels, and engagement across mobile and web platforms.
• Lead customer segment management, including churn reduction, win-back strategies, segment-based growth, and end-to-end onboarding execution.
• Drive growth-focused integrations and partnerships with fintechs, group companies, and external partners to expand channels and product opportunities.
• Optimize the digital customer journey, improving onboarding flows, KYC/KYB steps, activation paths, and usage funnels.
• Deliver regular performance, product, and growth insights to senior leadership to inform data-driven strategic decisions.

Qualifications:

• Bachelor’s degree in Business, Economics, Engineering, Marketing, Statistics, or a related analytical discipline.
• 15+ years of experience in digital growth, performance marketing, digital strategy roles.
• Preferably experienced in digital banking, fintech, e-commerce, or technology-driven companies.
• Strong capability in managing digital channels and performance marketing frameworks.
• Advanced proficiency in SEO, CRM, analytics tools, customer data platforms, and attribution models.
• Demonstrated ability to analyze digital investments and optimize ROI.
• Proven experience turning insights into scalable, actionable growth strategies.
• Strong leadership skills with experience managing multidisciplinary teams.
• Excellent communication, organizational, and cross-functional collaboration capabilities.
• Agile, innovative, and solutions-oriented mindset with the ability to run multiple growth initiatives simultaneously.

Who We Are :

As TOM,

• Customer Passionate 💜
• Game Changers 🚀
• Smart Efficient 🤝
• Super Clear 😎
• The Dream Team 🏅

If you are ready to take off, join us and let’s change the future of banking together!

To know us better, download the link : https://hadigeliyorhadi.com.tr/hadi-indir