Growth Lead – Acquisition & Monetization

IE Media, Inc. is a leading global digital media publisher covering technology,

engineering, and science. Through articles and videos, we deliver the most futuristic

and cutting-edge developments to a global audience across web, app, and social

platforms.

IE’s fast-paced and collaborative international work environment celebrates quality and

ethical journalism. Our team is made up of curious, driven individuals from around the

world who believe that knowledge is power.

We are looking for a Growth Lead – Acquisition & Monetization to own and scale our

paid and performance-driven growth channels, optimize the full acquisition funnel, and

drive subscription growth. This role is hands-on, data-driven, and focused on impact.

What You’ll Do

● Own and optimize paid acquisition channels including Meta, Google, YouTube,

TikTok, and emerging platforms.

● Manage budgets, bidding strategies, audience segmentation, creative testing,

and scaling plans.

● Continuously improve ROAS, CPA, CAC, and LTV efficiency.

● Optimize the full funnel from acquisition → registration → subscription.

● Define and execute a structured experimentation roadmap across paid channels

and funnel touchpoints.

● Partner with Editorial and Product teams to identify SEO opportunities and

improve content discoverability to drive organic traffic.

● Identify new growth opportunities, platforms, and tactics based on data and

trends.

● Partner with Product and CRO initiatives to improve conversion rates and user

journeys.

● Own weekly, monthly, and quarterly growth reporting across paid performance,

traffic quality, and subscriptions.

● Translate performance data into clear insights and actionable recommendations

for stakeholders.

● Ensure attribution models and tracking frameworks support reliable

decision-making.

● Act as a growth partner to Product, Editorial, Operations, and Design teams.

● Support and mentor junior growth team members.

● Communicate priorities, learnings, and results clearly across teams.

What You’ll Bring

● 4–7+ years of experience in growth or performance marketing.

● Hands-on experience with paid platforms (Meta, Google) is required, but you

must also possess a strong understanding of SEO and organic growth levers.

● Strong understanding of attribution, analytics, and experimentation frameworks.

● Ability to combine strategic thinking with deep execution.● Excellent communication and stakeholder management skills.

Nice to Have

● Experience with subscription-based or media products.

● Experience with CRO tools, CRM Tools and experimentation platforms.

● Native English proficiency.

Success Metrics (Your Contribution)

● Increased qualified traffic and subscription growth.

● Improved ROAS, CPA, and CAC across paid channels.

● A consistent, high-impact experimentation cadence.

● Clear, reliable growth reporting and insights.

● Strong cross-functional collaboration and ownership.

What We Offer?

● Competitive salary with KPI/OKR based bonuses

● 450 TL daily meal allowance

● 2,250 TRY monthly transportation support

● Work alongside global team leaders from UK and USA

● Private health insurance

● Birthday leave

● First-year leave policy: 5 paid + 5 unpaid days off

● Subscription to preferred platforms ( Spotify, Netflix etc.)

● Continuous learning opportunities with mentorship, on-the-job and

internal-external training programs

● Dynamic and collaborative work ecosystem where you can take initiative and

responsibility

IE is dedicated to supporting its diverse and inclusive staff. IE urges women, people of

color, armed forces veterans, people with disabilities, and gender-nonconforming people to apply. IE does not discriminate based on sex, age, race, color, creed, national origin,

religion, marital status, pregnancy, sexual orientation, affectional choice, or gender

identity. We recognize a person’s unique experiences as points of strength and

welcome them as teammates on our team, working in service of the mission to explore

and report on engineering, in whatever form it takes.