Growth Manager

We are looking for a data-driven Growth Manager to join our team at MAC, the leading fitness operator in Turkey, now evolving into a digital wellness company with MAC/One, MACFit, MACStudio, MAC+, and NuSpa brands.

If you’re passionate about understanding user behavior, finding growth opportunities through data, and designing experiments that improve engagement, this role is for you!

Your Main Responsibilities

• Design, implement, and continuously optimize customer journeys that are personalized and data-informed to improve activation, retention and monetization
• Use data analysis, experimentation, and cohort tracking to uncover friction points in the user journey and identify growth opportunities.
• Translate complex data into actionable insights that directly shape engagement and product decisions.
• Partner closely with product, data, and marketing teams to design A/B tests, measure impact, and scale what works.

What You Need to Be Successful

• Strong analytical mindset and ability to make decisions based on data.
• Proficiency in SQL for querying databases and performing behavioral and retention analysis.
• Deep understanding of Google Analytics 4, Appsflyer/Adjust, and user retention metrics (activation rate, cohort retention, LTV, churn, etc.).
• Ability to connect business goals with product and data metrics to drive measurable outcomes.
• 3+ years of experience in growth, product analytics or data analytics.

Nice to Have

• Hands-on experience with marketing automation and journey tools (Insider, Braze, or similar).
• Having experience with product analytics tools such as Mixpanel or Amplitude
• Knowledge of SEO and digital marketing can be useful to align acquisition, retention and monetization efforts for a more holistic growth approach.

What Makes Our Team Unique

• We’re passionate about using data and creativity together to improve people’s wellness experiences.
• We value cross-team collaboration, working closely with data, product, and marketing squads.
• We embrace a growth mindset, experiment rapidly, and make decisions based on measurable impact.
• Our team culture is built on transparency, continuous feedback, and shared learning.