Growth Manager - E-Commerce | AI-Focused | DTC Brand

Join a 75-year heritage brand at its digital inflection point. Own customer acquisition for a profitable equestrian e-commerce business.

About Schneiders Saddlery

Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.

The Opportunity

We're hiring a Fully Remote Growth Manager to own the complete customer acquisition engine—not just paid ads, but full-stack growth:

Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnerships
Platform Optimization: ecommerce merchandising, UX, CRO, A/B testing, landing pages
SEO Strategy: Content-to-conversion mapping, product page optimization
Amazon Execution: Channel strategy, agency management, marketplace growth
Analytics: CAC tracking, LTV modeling, attribution, cohort analysis
Technical Implementation: AI-assisted automation, rapid prototyping

Key Responsibilities

Manage seven-figure ad budgets across multiple channels
Build and execute A/B testing roadmaps for ecommerce site
Optimize conversion rates and reduce customer acquisition costs
Deploy AI tools for automation and rapid experimentation
Conduct data analysis and present insights to leadership
Collaborate with Creative, Retention, and Sales teams
Manage external agencies (paid search, paid social, Amazon)

Your First Year Impact

Drive 20%+ YoY new customer growth at target CAC
Launch 2-3 new profitable acquisition channels
Improve site conversion rate by 50-100 basis points
Significantly scale Amazon channel revenue
Reduce CAC 10-15% while scaling volume
Deploy AI automation to reduce manual workload by 20%

Requirements
Must-Have:

5-7 years in growth marketing or DTC e-commerce (hands-on)
Deep expertise in Paid Search (Google) and Paid Social (Meta)
Technical competence: Shopify (or similar), GA4, SQL fluency
CRO & A/B testing methodology (proven wins)
AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation
Full-stack mindset: You build landing pages, write copy, and analyze data

Nice-to-Have:

Experience with TikTok, Pinterest, or emerging channels
Amazon Seller Central strategy/execution
Equestrian interest or background (not required, but helpful)
Experience in niche/community-driven brands

Compensation & Benefits

Base Salary: $120,000 - $150,000
Performance Bonus: 25% (tied to contribution margin & growth)
Total Compensation Potential: $144,000 - $188,000
Benefits: Health, dental, vision insurance; 401(k) with match
Perks: Remote, $3-5K professional development budget, dedicated AI/tool budget
Career Path: Clear trajectory from Growth Manager > Director > VP

Work Environment

Small, high-impact team (no bureaucracy)
Direct access to leadership (CEO, VP/Director)
High autonomy with strategic alignment
Fast decision-making (family-owned advantage)
Collaborative culture across marketing, sales, tech
R4x106mRUM