Growth Marketing Analyst

Job Summary The Growth Marketing Analyst is responsible for identifying opportunities for business growth and increasing marketing performance across Sicangu Co’s for-profit entities. This person will

analyze trends, monitor key metrics, support product/service launches, and work closely with the marketing and business operations team to translate insights into action. This position will be filled at Tier I or Tier II depending on the candidate’s experience, skills, and professional growth goals. Key Responsibilities (All Levels)

● Support development of annual and quarterly marketing strategies for each for-profit entity, ensuring alignment with brand and business goals.

● Analyze marketing data and customer insights to identify high-performing channels, audiences, and content types.

● Recommend data-informed adjustments to messaging, campaigns, and promotions.

● Support the planning, execution, and tracking of marketing campaigns (digital, print, and local media).

● Assist with managing paid ad campaigns across platforms (Meta, Google, and local outlets), including monitoring spend and optimizing ROI.

● Conduct A/B testing and channel performance reviews to refine creative and messaging.

● Build and maintain dashboards to track marketing performance (impressions, clicks, conversions, ROI, etc.) for each business.

● Report on campaign results, website traffic, and customer engagement metrics to the Director of Marketing and business leads.

● Evaluate marketing return on investment (ROI) and provide actionable recommendations for improvement.

● Translate data insights into visual, accessible summaries for internal teams.

● Support new product or service launches through marketing planning, rollout, and performance evaluation.

● Manage or support updates to websites and landing pages in collaboration with the design and marketing team.

● Track SEO and website analytics to improve visibility and conversion rates.

● Monitor email performance (open/click rates, conversions) and support email campaign execution.

● Recommend digital growth strategies (social, web, email, etc.) based on data trends.

● Work closely with the Director of Marketing and business operations leads to align marketing efforts with business goals.

● Collaborate with the content creator/social media manager to ensure consistent messaging and effective use of marketing channels. ● Support vendor coordination for local media buys, printing, or promotional campaigns. ● Help create marketing content such as ad copy, social media posts, email campaigns, and website updates that align with each business’s goals. ● Collaborate with the content creator, designer, and business leads to develop engaging materials that drive customer engagement and sales. ● Ensure all content reflects Sicangu Co’s brand voice, cultural values, and commitment to integrity and innovation. Position Tiers Tier I: Growth Marketing Analyst (Entry-Level to Mid-Level) Pay Range: $41,000 – $48,000 Ideal For: Candidates with foundational marketing or data experience who are eager to grow within the Sicangu Co ecosystem. Requirements: ● 1–3 years of experience in marketing, business analytics, or related field ● Associate’s degree or equivalent experience ● Basic knowledge of Excel/Google Sheets, Canva, Adobe, dashboards, and analytics tools

● Understanding of social media insights and/or Google Analytics preferred ● Excellent organizational and communication skills ● Desire to grow into advanced marketing strategy and data roles Tier II: Growth Marketing Analyst (Experienced Professional) Pay Range: $55,000 – $65,000 Ideal For: Candidates with proven experience leading marketing analytics or business growth initiatives. Requirements: ● 4–6 years of experience in marketing analytics, business development, or growth strategy ● 4-year degree preferred ● Advanced skills in Excel/Google Sheets and dashboard development ● Familiarity with Google Analytics, Meta Business Suite, and CRM or marketing automation tools ● Strong understanding of brand positioning, customer experience, and ROI optimization ● Ability to work independently, manage multiple priorities, and present insights clearly to leadership PHYSICAL DEMANDS & WORK ENVIRONMENT ● This position is based on the Rosebud Reservation. ● Flexibility to work evening or weekend hours may be required to accommodate business needs. ● Work in office and outdoor settings, including office product and propane deliveries, and community events to capture needed content. ● Regular communication, sitting for extended periods (up to 70%), standing for events (3–4 hours), driving, and occasional lifting (up to 25 lbs). ● Travel within the Rosebud community and occasionally to local and national conferences/events.

Compensation & Benefits ● 401(k) with 3% employer match ● Health, Dental, and Vision insurance ● Life insurance ● Paid time off ● Be part of a team building an Indigenous-led economy rooted in values and vision Schedule: Monday to Friday, 8-hour shifts

Job Type: Full-time

Pay: $19.71 - $23.07 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person