Growth Marketing Assistant Manager

Growth Marketeer
Location: Mumbai (In Office) Prabhadevi
Experience: 4-6 years

Role Overview

Own end-to-end performance marketing and retention (SMS, WhatsApp, Email) for a premium D2C brand, working closely with agencies, creative, and merchandising to drive profitable growth, repeat purchase, and smart inventory decisions.

Key Responsibilities

• Own revenue, CAC, ROAS and payback targets across META, Google and other paid channels, steering performance and SEO agencies with clear goals, briefs, and regular reviews.
• Lead CRM/lifecycle journeys across SMS, WhatsApp and Email (welcome, first-to-second purchase, replenishment, abandoned cart, win-back, VIP), using segmentation and experimentation to lift repeat rates and LTV.
• Partner with creative teams to define monthly performance-creative needs (formats, hooks, volume), using data on top-performing messages, audiences, and platforms to shape clear briefs.
• Work with merchandising to decide assortments and hero SKUs for BAU and sale periods, aligning promo mechanics and marketing pressure with margins and brand positioning.
• Track daily inventory and sell-through at SKU/category level, flag fast/slow movers, and adjust marketing, CRM pushes, and ordering recommendations accordingly.
• Ensure robust tracking (pixels, server-side/CAPI, GA4), clean event taxonomy, and dashboards to monitor performance, retention, and cohorts.

Core Skills & Traits

• Strong performance marketing understanding (META, Google, funnel metrics) plus hands-on CRM/lifecycle experience across SMS, WhatsApp, and Email.
• Comfort working with agencies and cross-functional teams (creative, merchandising, tech/data) to execute integrated plans tied to clear commercial outcomes.
• Highly data-driven, commercially aware (LTV, margins, payback), and able to balance growth goals with inventory and profitability realities.
• Fast learner with a test-and-iterate mindset, keen to adapt to AI-led changes in META/Google rather than rely on old playbooks.

Experience

• 4–6 years in performance and/or retention marketing in D2C/e-commerce; premium or higher-ASP category is a plus.
• Prior experience managing performance/SEO and CRM partners, with exposure to merchandising or category planning preferred.

What We Offer

• Opportunity to work directly with leadership and influence core growth and retention decisions.
• Competitive CTC for the Indian D2C market, with performance-linked bonuses tied to revenue, ROAS, and LTV/CAC outcomes.
• Hybrid/flexible working, with high ownership and direct visibility to founders/leadership in a fast-growing premium brand.
• Opportunity to work on cutting-edge AI-led performance marketing (META Advantage+, Performance Max, CRM automation) and build a modern growth stack end-to-end.
• A culture that values experimentation, speed, and data-backed decision-making over hierarchy and bureaucracy.

Job Types: Full-time, Permanent

Pay: ₹809,245.87 - ₹970,610.03 per year

Benefits:

• Commuter assistance
• Flexible schedule
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person