Growth Marketing & Content Creator

NOODLEPIG Ramen Shop | Grand Rapids, MI | Part-Time
NOODLEPIG is a fast-growing, locally owned ramen shop known for house-made noodles, creative flavors, and a unique brand experience. We're looking for a talented and driven Social Media & Paid Ads Specialist to help us increase brand awareness, drive sales, and grow our online presence.

Our goal is not simply to gain followers. We are looking for someone who can directly impact customer traffic, online ordering, and restaurant sales. This role is ideal for someone who understands both the creative and analytical sides of marketing—someone who can create engaging content and knows how to turn that content into results through paid advertising.

Responsibilities

• Create, manage, and optimize paid advertising campaigns across: Facebook,Instagram,TikTok,Google, and other relevant platforms
• Capture photo and video content at our restaurant
• Create reels, short-form videos, stories, and advertisements
• Develop content calendars and posting schedules
• Monitor campaign performance and adjust strategies based on results
• Track key metrics such as reach, engagement, click-through rates, conversions, and return on ad spend
• Collaborate with ownership on promotions, events, seasonal campaigns, and new menu launches
• Stay current on social media trends and recommend new opportunities

Qualifications

• Experience managing social media advertising campaigns
• Strong photography and videography skills
• Experience editing short-form video content
• Familiarity with Meta Ads Manager, TikTok Ads, Google Ads, Canva, CapCut, Adobe Creative Suite, or similar platforms
• Strong understanding of social media algorithms and audience targeting
• Ability to work independently and manage multiple projects
• Strong communication and organizational skills

Bonus Qualifications

• Restaurant, hospitality, or food industry marketing experience
• Experience appearing on camera
• Experience working with influencers or creator partnerships
• Graphic design experience

What Success Looks Like

We're looking for someone who can help:

• Increase online ordering and sales
• Grow social media engagement
• Expand local brand awareness
• Create content that customers genuinely want to share
• Build advertising campaigns that produce measurable returns

To Apply

Please send:

• Resume
• Portfolio, social media accounts, or examples of work
• Brief summary of your experience running paid advertising campaigns
• Examples of results you've achieved (engagement growth, ROAS, sales increases, etc.)

We're looking for someone who understands how to make content look great—and more importantly, how to make it perform.

Pay: $20.00 - $25.00 per hour

Benefits:

• Flexible schedule

Application Question(s):

• Which advertising platforms have you personally managed?
• What is the largest monthly advertising budget you have personally managed?

- Under $500
- $500–$2,500
- $2,500–$10,000
- $10,000–$50,000
- $50,000+

• Please describe a marketing campaign you personally created that produced measurable results. What was the goal, what did you do, and what was the outcome?
• Are you comfortable appearing on camera for social media content when needed?
• What interests you most about helping market a local restaurant brand like NOODLEPIG?

Experience:

• managing paid advertising campaigns: 1 year (Required)

Work Location: Hybrid remote in Grand Rapids, MI 49503