Growth Marketing Coordinator

Juāna is a California-based lifestyle and apparel brand redefining sustainable fashion. We combine timeless design, eco-conscious materials, and elevated essentials to create pieces meant to live beyond the season.

We are looking for a Growth Marketing Coordinator to help us scale our digital presence, strengthen customer relationships, and drive measurable growth across channels.

Core Responsibility

Campaign Execution

• Help plan and run multi-channel campaigns (email, social, paid ads, influencers, SEO, events).
• Coordinate timelines, assets, and messaging across platforms.

Data & Performance Tracking

• Monitor KPIs such as conversion rates, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and retention metrics.
• Pull reports from Google Analytics, Meta Ads Manager, HubSpot, etc.
• Assist in A/B testing campaigns and landing pages.

Customer Acquisition & Retention

• Support strategies to grow the customer base (e.g., referral programs, loyalty campaigns, influencer partnerships).
• Help build retention programs (welcome flows, re-engagement emails, subscription models).

Cross-Functional Coordination

• Work with design, product, and sales teams to ensure growth campaigns align with brand and business goals.
• Coordinate with external agencies or freelancers for ads, creative, or content production.

Operational Support

• Maintain campaign calendars, content schedules, and project trackers.
• Assist in budget tracking for paid media or partnerships.
• Manage digital assets and marketing tools.

Typical outcomes are measured on:

• Growth in website traffic, leads, or followers.
• Improvements in conversion rates and ROI.
• Lowering CAC and improving customer LTV (lifetime value).
• Smooth execution of marketing campaigns.
• Help plan and run multi-channel campaigns (email, social, paid ads, influencers, SEO, events).
• Coordinate timelines, assets, and messaging across platforms.
• Data & Performance Tracking
• Monitor KPIs such as conversion rates, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and retention metrics.
• Pull reports from Google Analytics, Meta Ads Manager, HubSpot, etc.
• Assist in A/B testing campaigns and landing pages.
• Customer Acquisition & Retention
• Support strategies to grow the customer base (e.g., referral programs, loyalty campaigns, influencer partnerships).
• Help build retention programs (welcome flows, re-engagement emails, subscription models).
• Cross-Functional Coordination
• Work with design, product, and sales teams to ensure growth campaigns align with brand and business goals.
• Coordinate with external agencies or freelancers for ads, creative, or content production.
• Operational Support
• Maintain campaign calendars, content schedules, and project trackers.
• Assist in budget tracking for paid media or partnerships.
• Manage digital assets and marketing tools.

Qualifications:

• 1–3 years of experience in marketing, growth, or digital campaigns (internships count).
• Familiarity with Meta Ads, Google Ads, TikTok Ads, Klaviyo/HubSpot, and analytics tools (Google Analytics, Looker, or similar).
• Strong copywriting and content coordination skills.
• Analytical mindset: you love testing, iterating, and optimizing.
• Passion for sustainability, fashion, and lifestyle branding.

Why Join Juāna?

• Be part of a fast-growing lifestyle brand at the intersection of fashion and sustainability.
• Creative, collaborative, and entrepreneurial environment.
• Growth opportunities as we expand our product lines and retail presence.
• Employee discounts on all Juāna apparel & lifestyle products.

Compensation

• Salary range: $48,000 – $62,000 / year (DOE)
• Benefits package (healthcare, PTO, employee discount)
• Hybrid/flexible work environment

Job Types: Full-time, Contract

Pay: $49,619.10 - $59,756.33 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance

Experience:

• Digital Marketing Campaign: 2 years (Required)

Work Location: Hybrid remote in Costa Mesa, CA 92626