Growth Marketing Lead

About ClearPoint Strategy

ClearPoint Strategy is a B2B SaaS company that helps organizations execute their strategy effectively through software that connects goals, measures, and results. We work with hundreds of leading public- and private-sector organizations that rely on ClearPoint to run their performance management and strategy execution processes. We’re a tight-knit, results-driven team — and we’re building a two-person marketing engine that drives measurable growth.

The Role

We’re hiring a Growth Marketing Lead to drive qualified pipeline through disciplined, data-driven marketing. You’ll be the marketing half of a lean two-person GTM team, partnering closely with our Revenue Operations & Enablement Lead to turn insights into pipeline.
This isn’t a “try everything” or “build a team” job — it’s about knowing the right few things to do, doing them right, learning from mistakes (they happen), and iterating. You’ll operate in a constrained environment, where judgment, creativity, and analytical rigor matter more than big budgets. We want someone ruthless about priorities and opinionated about what works — that brings receipts.

What You’ll Do

• Design and execute integrated campaigns across paid search, paid social, email, and web
• Own marketing automation in HubSpot — from segmentation to lead scoring and nurture
• Manage and optimize the ClearPoint website (Webflow) for conversion performance
• Run A/B tests, monitor CPL and CAC, and double down on what works
• Build dashboards and partner with RevOps to track every dollar to pipeline
• Collaborate cross-functionally with Sales to improve lead handoff, follow-up, and conversion discipline

What You’ll Bring

• 5–8 years of hands-on B2B SaaS demand generation experience
• Proven record of building pipeline through multi-channel campaigns
• Strong HubSpot and Webflow experience; comfortable in ad platforms and analytics tools
• Analytical mindset — you see data patterns, not vanity metrics
• Bias for action — you launch, learn, and iterate quickly
• Collaborative spirit — you thrive in a small, high-accountability team

What Success Looks Like 150+ MQLs per quarter with 40%+ MQL

• Opportunity conversion
• $3M+ in marketing-sourced pipeline per year
• 15% quarter-over-quarter organic traffic growth despite SEO headwinds
Campaigns that deliver
• 3× ROI and prove marketing’s impact on ARR

Why ClearPoint

• You’ll see your work directly impact revenue — no layers, no bureaucracy
• You’ll partner with an experienced team that values data, alignment, and autonomy
• You’ll help define what “modern, efficient SaaS marketing” looks like
• ️ Why Not ClearPoint / Why Not This Job: This role isn’t for everyone. You probably shouldn’t apply if:

• You’re most energized by leading large teams or managing agencies — this is a hands-on, high-impact individual contributor role.
• You prefer limitless budgets over creative problem-solving — we value ingenuity and optimization over spend.
• You’re a perfectionist at heart — we believe progress beats perfection, and learning happens in motion.
• You enjoy brainstorming more than building — we focus on execution, results, and iteration.
• You’re looking for someone else to set the course — here, you’ll help shape the path and bring ideas to life.

If this list energizes rather than discourages you — you’ll thrive here. Ready to build a marketing engine that actually drives growth? Apply now to join ClearPoint Strategy as our Growth Marketing Lead.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Hybrid Work Breakdown

• In Office (3 Days): Departmental and Team Meetings, Training and Upskilling, Collaborative Work, Customer requests and calls, Individual project work, Customer deliverables
• Remote (2 Days): Customer requests and calls, Individual project work, Customer deliverables

Base Salary Range

• 70,000 - $120,000 annually
• Performance-based bonus program

Benefits

• Competitive salary commensurate with your experience
• 100% paid health insurance
• 100% paid dental insurance
• 401(k) program
• Broad range of voluntary benefits for vision, disability, life insurance, EAP, discount programs, specialized health programs, financial counseling, and more.
• Open vacation policy & paid holidays
• Professional development, training, and mentorship programs

Why Work for ClearPoint?

• Chance to get in on the “ground floor” of a tech company with startup energy
• Ability to make a difference from day one
• Fantastic colleagues and customers
• Employee referral bonuses to encourage the addition of great new people to the team
• Team events and offsite retreats
• Company organized volunteer days

Eligibility Requirements

• Candidates must live within commuting distance of our Arlington, VA office.
• Employment is contingent upon successful completion of federal work authorization verification. We don't offer visa sponsorship.
• Employment is contingent upon successful background and reference checks.

#LI-hybrid

Interested?

Please read this posting carefully, visit our website, learn about us, and then apply. To be considered, please fill out the form and attach your resume. We needed someone yesterday, and we are excited to grow our team, so if you're a good fit, expect this process to move quickly.

Pre-Employment Background Checks

All offers of employment are contingent upon clear results of a thorough background check. Background checks will be conducted on all final candidates and on all employees who are promoted, as deemed necessary and may include: Social Security Verification, Criminal History, Credit History, Personal and Professional References, social media, Prior Employment Verification, Educational Verification, and Motor Vehicle Records. ClearPoint reserves the right to modify this policy at any time without notice.

EEO Statement

ClearPoint Strategy provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, or genetics. We seek to build a diverse staff representative of the communities we serve. All qualified applicants are strongly encouraged to apply.

Physical Requirements

This is sedentary work requiring typing and other and repetitive motions. Vocal communication is required for expressing or exchanging ideas by means of the spoken word. Hearing is required to perceive information at normal spoken word levels. Visual acuity is required for operation of a computer and for observing general surroundings and activities. The worker is not subject to adverse environmental conditions.

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