Growth Marketing Lead - ABM & GTM Strategy

Who we are…

YOOBIC is an AI-powered frontline employee experience platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work—all in one place.

With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve customer experience.

What we need…

We’re looking for an ABM leader with a GTM engineer mindset to join our New York team — someone who deeply understands the ABM motion in B2B SaaS and has a proven track record of building programs that generate enterprise pipeline.

This is a true strategist + operator role. You will set the ABM and pipeline strategy, and lead a significant portion of the execution yourself. You won’t operate alone: you’ll partner closely with Content, Events, Product Marketing, and the broader marketing team. But you should be comfortable rolling up your sleeves, building workflows, launching campaigns, and optimizing programs hands-on.

You’re excited by all the “cool new kids” in marketing tech and comfortable jumping into the tools to build, test, and improve. You combine ABM expertise with systems thinking, technical curiosity, and strong pipeline accountability.

We sell to some of the most exciting brands in global retail across fashion, luxury, grocery, specialty, C-store, and QSR. Our buyers are retail operations, innovation, and communications leaders. They are not typical tech buyers, which makes the engagement motion dynamic and nuanced

What you'll do…

• Global ABM strategy and execution

• U.S. pipeline performance

• Direct management of 2 U.S.-based BDRs

• Orchestration of the marketing and GTM tech stack

You’ll operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline. You are part strategist, part builder, with a strong appreciation for long sales cycles and complex buying committees.

What You’ll Own...

Global ABM Strategy & Execution

You’ll lead and scale YOOBIC’s global Account-Based Marketing strategy across 1:1, 1:few and 1:many programs.

You will:

• Define ICP segmentation and account tiering

• Build persona-driven messaging across buying committees

• Launch multi-channel ABM plays (digital, outbound, paid, events, sales activation)

• Partner closely with Sales on account plans and pipeline targets

• Drive strategic programs hands-on in collaboration with Content, Events and Product Marketing

• This is both strategy and execution — you’ll design the motion and ensure it delivers pipeline.

GTM Systems & Marketing Technology

You think in systems and enjoy building them.

You will:

• Design and optimise workflows across HubSpot, Salesforce, Seam.ai, Influ2 and intent platforms

• Build trigger-based programs using intent data, engagement signals and buying committee activity

• Partner with RevOps on scoring, enrichment, routing and automation

• Develop dashboards tracking engagement-to-pipeline conversion

• Continuously evaluate and implement new GTM tools

• You won’t just run campaigns — you’ll architect the engine behind them.

U.S. Pipeline Ownership & BDR Leadership

You will directly manage two U.S.-based BDRs and own regional pipeline creation.

You will:

• Set and manage monthly and quarterly pipeline targets

• Coach BDRs on targeting, messaging and sequencing

• Align outbound with ABM strategy and intent signals

• Lead pipeline reviews and address engagement gaps

• Ensure marketing insights translate into sales conversations

• This role sits at the intersection of Marketing and Sales, with clear accountability for pipeline impact.

What you have...

• 5–7+ years in B2B SaaS marketing

• 3+ years building and executing enterprise ABM programs

• Proven success generating qualified pipeline through ABM

• Experience managing or enabling BDR/SDR teams (direct management preferred)

• Strong hands-on experience with ABM platforms, HubSpot, and Salesforce

• ABM leader with a GTM engineer mindse

• Comfortable owning strategy and executing hands-o

• Experience selling into global market

• Deep understanding of ABM in B2B SaaS sales environment

• Highly technical and curious about emerging GTM tool

• Comfortable building workflows between Seam.ai, HubSpot, Influ2, Salesforce, and enrichment tools

• Comfortable in a fast-paced entrepreneurial environment

What we offer...

• Hybrid working from NYC

• 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)

• Medical cover and EAP (Employee Assistance Program)

• Company covered Life insurance coverage

• Company covered long term disability coverage

• An amazing 401k contribution - We contribute even if you don’t!

• ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)

• Free online HIIT sessions + gym discounts

The base salary range for this position is $135,000–$145,000 per year. This represents our good faith estimate of the compensation at the time of posting. Final compensation will be determined based on experience, skills, and location.

We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.