Growth Marketing Manager

About Heggerty

Heggerty is a literacy leader providing innovative, research-proven reading and writing solutions for Pre-K through 5th-grade classrooms. Heggerty’s integrated collection of literacy solutions provides teachers with the approachable, research-backed resources they need to close student skill gaps and supplement existing ELA curricula.

About the role

• The role owns the company’s paid media and SEO strategy and execution, with a focus on driving measurable growth across two main areas: demand generation (pipeline opportunities) and eCommerce (RoAS, AOV).

What you'll do

• Drive strategy and execution for paid media and SEO programs.
• Optimize campaigns to grow both qualified pipeline and eCommerce revenue.
• Partner with technical teams to implement SEO, CRO, and UX enhancements.
• Collaborate with content, design, sales, and product teams to align programs with business goals.
• Analyze performance and report on KPIs to guide budget and strategy decisions.

Qualifications

• Curiosity, empathy, and a passion for our mission and values
• Curiosity, empathy, and a passion for our mission and values
• 7+ years of experience in performance marketing with expertise in demand generation and eCommerce.
• Proven success driving pipeline growth and eCommerce KPIs like RoAS and AOV.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and SEO tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
• Familiarity with WordPress, Shopify, Salesforce, and a basic understanding of Marketo or similar platforms.
• Strong analytical and reporting skills, comfortable with Looker Studio or similar tools.
• Excellent collaboration skills and experience working with cross-functional teams.

What we offer

• Competitive salary and benefits
• 401(k) with company match
• Generous time off options, including paid holidays and winter break
• Independence and autonomy
• A flexible, remote work environment

At Heggerty, we are committed to fostering an inclusive and equitable workplace where every employee can thrive. As a leader in literacy and education, we believe that our diversity enriches our work environment and drives our success.

Our commitment to equal employment opportunity extends to every aspect of our employment practices, including recruitment, hiring, training, promotions, compensation, and termination. We strive to create an environment where diversity is valued, and all individuals are treated with respect and dignity.

We are dedicated to maintaining a workplace where everyone can contribute to their fullest potential, and encourage individuals from all backgrounds to apply.

Heggerty is an E-Verify participant.

If selected, a background check will be required.