Growth Marketing Manager

Growth Marketing Manager

Location: [On-site] Richmond, VAReports to: CEOType: Full-time

About Babylon Micro-Farms

Based in Richmond, Virginia, for both its headquarters and manufacturing, Babylon Micro-Farms has been leading the way since 2017 for on-site indoor farming and empowering communities to connect with their food and make healthier choices. Its patented hydroponic growing technology and proprietary BabylonIQ software platform can remotely manage its network of modular vertical farming systems to deliver consistently fresh, nutritious, and delicious produce all year-round. Recognized by Time as one of “America’s Top Green Tech Companies”, Babylon Micro-Farms is committed to growing sustainably with a fraction of the water and no pesticides vs. traditional field farming.

Growth Marketing Manager Role

You would be the in-house growth hacker and systems builder at Babylon Micro-Farms. You would lead the company’s end-to-end growth marketing engine — developing scrappy, scalable strategies that convert attention into action. With a deep understanding of performance marketing, CRM automation, and full-funnel optimization, builds the infrastructure and experiments that generate demand, drive pipeline, and convert demos to contracts. This is a highly hands-on role, deeply integrated with the sales team and powered by real-time data.

Key Responsibilities

• Architect and execute full-funnel growth strategies that drive high-quality pipeline for Demos Booked/Completed and measurable revenue
• Build and maintain scalable growth systems using tools like HubSpot, Google Analytics, and automation platforms
• Design and A/B test high-conversion campaigns across paid channels, email marketing, SEO, and web
• Own and optimize the website UX and conversion flow, including page structure, CTAs, tracking, and performance
• Lead CRM management: segmentation, lead scoring, automated workflows, and lifecycle marketing
• Develop dashboards, attribution models, and tracking systems to monitor every step of the funnel
• Partner with Head of Marketing (Brand & Comms Lead) to deploy strategic content — 80% sourced from them, 20% self-created/edited
• Finalize and publish campaign content when needed (e.g., emails, landing pages, ads)
• Work hand-in-hand with Sales to ensure alignment on lead handoff, targeting, and feedback loops
• Own the marketing budget, optimize spend, and report on key growth KPIs

Key KPIs

• Marketing-sourced pipeline and meetings booked/completed
• Funnel conversion rates (lead to deal)
• Website conversion rate and performance by campaign
• CAC, CPL, and ROAS
• Marketing attribution to closed/won revenue

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person