Growth Marketing Manager

We’re Hiring: Growth Marketing Manager — Basic Couture

We’re looking for a Growth Marketing Manager to join Basic Couture and help scale the next phase of our growth.

This role is focused on revenue growth, conversion optimization, and performance-driven marketing strategy across our digital ecosystem.

You will work closely with our performance marketing, content, and marketing teams to identify opportunities, run growth experiments, and improve key metrics across the customer journey.

Key Responsibilities

•⁠ ⁠Identify and execute growth opportunities across acquisition, conversion, and retention.

•⁠ ⁠Analyze performance data to improve ROAS, CAC, AOV, and conversion rate.

•⁠ ⁠Optimize the website experience and product pages to improve conversion.

•⁠ ⁠Test offers, bundles, pricing strategies, and promotional structures.

•⁠ ⁠Work with the performance marketing team to scale winning creatives and campaigns.

•⁠ ⁠Develop strategies to improve customer retention and repeat purchase rate.

•⁠ ⁠Analyze customer behavior and purchasing patterns to uncover growth opportunities.

•⁠ ⁠Collaborate with the content and marketing teams to align campaigns with growth objectives.

•⁠ ⁠Run structured A/B tests and growth experiments across marketing channels and the website.

Ideal Candidate

•⁠ ⁠Strong analytical and data-driven mindset

•⁠ ⁠Experience in e-commerce or DTC brands

•⁠ ⁠Comfortable working with marketing analytics and performance data

•⁠ ⁠Ability to connect creative strategy with revenue outcomes

• If you’re passionate about building and scaling brands through data and experimentation, we’d love to hear from you.