Growth Marketing Manager (Merchant Onboarding, KPI-Driven) — Townloop.app

Employment: Full-time · Remote or Onsite
Onsite office (current): 101 Monroe St, Carthage, NC 28327
Reports to: Founding Team
Core KPI: Number of Registered & Activated local stores (non-restaurant)

About Us

• Townloop: Local-first, zero-cost commerce platform for nearby neighborhoods (principle radius 5 miles; max 20 miles). Platform fee is 5% per order (includes ~3% card fee; net to us ~2%). Restaurants/food service are not supported. We also enable urgent services (plumbing, HVAC, locksmith, towing, handyman, etc.).
• EasySolarSupply.com (EAS): Our industrial supply arm for hardware, solar, electrical/MEP and related product lines—positioned both as a supplier and a turnkey “e-commerce website replacement” for merchants who want modern, low-cost online stores powered by our stack.
• Growth path: When Townloop surpasses 100,000 active stores, this role will shift to in-office . We plan bi-coastal offices and turnover warehouses and Office(East & West Coasts).

What You’ll DoA) Townloop — Merchant Growth (Non-Restaurant only)

• Acquire & activate local merchants; your KPI is the count of Registered & Activated Stores you directly deliver.
• Run zero/ultra-low-cost channels (local communities, Facebook/Nextdoor groups, chambers/associations, meetups, door-to-door, partnerships). No paid ads/agency SEO/KOL buys/list purchases.
• Build the Emergency Services supply side with fast, compliant onboarding paths.
• AI-driven growth: Create workflows for copy/creatives/short-video, outreach automation, lead cleaning, follow-ups, and light analytics to maximize registrations per hour.
• Funnel improvement: Map friction (onboarding, listing, checkout, messaging) and submit no-extra-budget improvement proposals to our in-house dev team.

B) EasySolarSupply — Industrial GTM & “Site Replacement”

• Position EAS as a preferred supplier and website replacement for hardware, solar, electrical/MEP categories.
• GTM planning: Segment target accounts (hardware stores, trades, EPCs, small industrials), define offers (starter catalog bundles, sample kits, onboarding credits), and outline migration playbooks (content import, SKU normalization, payments, taxes, shipping).
• Channel motions: Partnerships with local contractors/EPCs, trade groups, and distributors; territory roadmaps aligned to future East/West Coast office & warehouse coverage.
• Ops interfaces: Propose no-budget integrations/flows (catalog import, GS1/UPC readiness, simple order/quote flows, card-on-file, RMA basics); partner with dev to ship.

C) Planning → Approval → Execution

• Produce market plans and execution playbooks (see “Deliverables”) and present to the Founding Team.
• Execute only after approval, then report weekly on progress, blockers, and metric deltas.

D) Light Team Leadership

• Lead two remote support teammates (company-provided): define weekly goals, SOPs, QA, and handoffs.

KPI & Counting Rules (How We Measure)

A store counts as “Registered & Activated” when all are true:

• Store profile completed (name, logo, contact, local address).
• Authenticity verified (phone/email/address cross-check or equivalent).
• ≥1 product or service published and visible (urgent services count).
• Payment setup minimally connected/passed basic checks (no transaction required).

Quality multipliers (influence bonus, not base count):

• Update within 7 days (new listings/photos/replies), active interaction/quotes/orders, clean outreach (zero/low-cost documented), low negatives/chargebacks/violations.

Must-Have Qualifications

• 3+ years in B2B/local services/SaaS/platform growth or merchant acquisition (or quota-carrying BD) with verifiable results.
• Hands-on with AI tools (content, short-video, outreach automation, lead ops, simple analytics) and able to codify repeatable SOPs.
• Familiar with U.S. local small-business ecosystems (home services, trades, repairs, beauty/personal care, retail/non-perishable) — excluding restaurants.
• Project leadership; can drive a small remote team to daily/weekly goals.
• Strong written & verbal English; persuasive scripts and field-ready demeanor.
• Willing to work onsite at 101 Monroe St, Carthage, NC 28327 as needed; open to future in-office shift once the 100k-store milestone is reached.

Nice-to-Haves

• Experience with Facebook/Nextdoor/Reddit/local chambers; merchant onboarding; payments/POS basics; gig/urgent-service platforms.
• Light data skills (funnel, retention, attribution) and low/no-code automation.
• Industrial/solar/EPC channel familiarity is a plus for the EAS scope.

What We Don’t Fund (Hard Constraints)

• No additional marketing budget: no paid ads, agency SEO, KOL fees, list buys, or sponsorships.
• All proposals must rely on AI + organic channels + in-house development (no external paid vendors).

Deliverables (for Founding Team Approval)

• 30/60/90-day Townloop plan with weekly committed store targets (by town/channel) + AI workflow diagram.
• EAS GTM plan: target segments, offer design, migration playbook, territory rollout, warehouse coverage assumptions (East/West), KPI tree.
• Execution playbooks:
• Merchant acquisition scripts (DM/email/phone/door-to-door), flyer & 30–45s short-video scripts.
• Onboarding SOP (KYC, listing checklist, payment check, first-week “activation push”).
• EAS migration SOP (catalog import template, SKU/GS1 normalization, payment/tax/shipping setup).
• Weekly report format: targets vs. actuals, funnel metrics, QA notes, experiments, dev requests (no-budget), risks/asks.

Location & Hours

• Remote or Onsite at 101 Monroe St, Carthage, NC 28327.
• Full-time (~40 hrs/week); occasional evenings/weekends for community or trade events.
• Travel as needed for territory development and for future East/West Coast office/warehouse ramp.

Compensation

• Competitive base + KPI bonus tied to Registered & Activated Stores (monthly).
• Tiered multipliers for quality metrics; top performers may discuss long-term incentives.

Important: Townloop does not support the restaurant/food service category. Focus your pipeline on non-restaurant local businesses and on EasySolarSupply industrial categories.

职位类型：全职, 合同工, 佣金制

薪资： $26,208.82至$150,000.00（每年 ）

福利:

• Flexible schedule
• Health insurance
• Paid time off

教育背景:

• Bachelor's (首选)

工作经验:

• marketing: 2 年 (首选)

Work Location: Hybrid remote in Carthage, NC 28327