Growth Marketing Manager - Organic content guerrilla marketing

We are a growing and vibrant tutoring company. 50k+ sessions, 40+ tutors, 2500+ families. But we want to GROW!

This is listed as hourly, but we would rather offer base compensation with high commission/incentive to hit KPI's - #1 KPI - new family sign ups! NOTHING ELSE MATTERS.

We are passionate. Intense. Fun. This is a NO Excuses zone! We want to grow and need someone who wants to sprint with us!

Specific Tasks:

- This person MUST leverage AI tools to the hilt (non negotiable)

- Create posts across social platforms that utilize an AI platform to deliver content to followers

- Build real, engaged followers

- Create FB groups and join and interact in existing groups (ongoing)

- Create Reddit account(s) and post and interact in other posts (ongoing)

- Create Quora account(s) and post and interact in other posts (ongoing)

- Same w/ X, Linked In, and Insta, and Tik Tok

- Create sharable resources that can be downloaded (using our community and AI); lead generation

- Test other marketing tactics that we are not thinking of!

This person should wake up and say, "Ok, how am I going to drive interest, and subsequently users" to our business.

Job Summary
Are you passionate about creating buzz and driving organic growth through innovative, guerrilla-style marketing tactics? We’re seeking a dynamic Growth Marketing Manager specializing in organic content and guerrilla marketing strategies to ignite brand awareness and engage audiences in bold, unconventional ways. This role offers an exciting opportunity to craft compelling campaigns that break through the noise, leveraging creative content, community engagement, and viral tactics to propel our brand forward. If you thrive on thinking outside the box and turning ideas into impactful actions, this is your chance to make a real difference!

Duties

• Develop and execute innovative organic content strategies that captivate audiences and foster community engagement through unconventional marketing channels.
• Design and implement guerrilla marketing campaigns that utilize street art, pop-up events, viral stunts, and other creative tactics to generate buzz and increase brand visibility.
• Collaborate with cross-functional teams including creative, social media, and PR to ensure cohesive messaging across all platforms.
• Monitor campaign performance using analytics tools; analyze data to optimize ongoing initiatives and inform future strategies.
• Cultivate relationships with local communities, influencers, and partners to amplify campaign reach organically.
• Identify emerging trends in guerrilla marketing and organic content creation to keep campaigns fresh, relevant, and impactful.
• Manage content calendars, coordinate logistics for on-the-ground activations, and ensure timely execution of all marketing initiatives.

Qualifications

• Proven experience in growth marketing with a focus on organic content creation and guerrilla marketing tactics.
• Strong understanding of social media platforms, community engagement practices, and viral marketing techniques.
• Creative mindset with the ability to conceptualize bold ideas that resonate with diverse audiences.
• Excellent project management skills; capable of juggling multiple campaigns simultaneously while maintaining attention to detail.
• Analytical skills to interpret data insights and adjust strategies accordingly.
• Exceptional communication skills for collaborating across teams and building partnerships within local communities.
• Ability to work independently in fast-paced environments with a proactive approach to problem-solving. Join us if you're ready to push boundaries, ignite excitement around our brand, and craft memorable campaigns that leave a lasting impression!

Job Type: Freelance

Pay: $25.00 - $40.00 per hour

Application Question(s):

• What social media platforms are you on daily?
• Give one idea that you think would help bring parents to a tutoring company to sign their child up?
• Do you think you would want to make more money and be accountable to hitting triggers that unlock more $?
• Are you able to use AI in a way that can save 95% of your time? Knowing that the human element is also part of it? (work smarter not harder)?
• Do you stick with things or give up easy?
• Are you good at brainstorming and generating ideas and then, cutting those down into a plan that has benchmarks, KPI's and all the things needed to go from idea, to outline, to plan, to follow through, to results?

Work Location: Remote