Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing

About Herbal Goodness

Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. As an Inc. 1000 Fastest Growing Company, we are entering an exciting phase of growth across eCommerce, retail, Amazon, Walmart, TikTok Shop, and direct-to-consumer channels.

We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content.

Position Summary

We are seeking a highly driven Growth Marketing Manager who can own our digital marketing ecosystem from strategy through execution.

This is not a traditional social media role.

You will be responsible for growing our revenue through:

You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.

Key Responsibilities

Shopify Website Management

Own and continuously improve our Shopify website.

Responsibilities include:

Funnel Development & Conversion Optimization

Build high-converting sales funnels.

Examples include:

Constantly test:

Goal:

Increase website conversion rate and revenue.

Email Marketing (Klaviyo)

Own all email marketing.

Responsibilities:

Optimize:

Webinar Marketing

Own the complete webinar marketing process.

Responsibilities:

Goal:

Fill every webinar with qualified attendees.

Social Media Growth

Develop and execute our social media strategy.

Platforms include:

Responsibilities:

TikTok Growth Strategy

Lead our TikTok expansion.

Responsibilities include:

Goal:

Build a highly engaged TikTok community that drives sales.

Influencer Marketing

Develop and manage our influencer program.

Responsibilities:

Community Building

Grow and manage engaged customer communities.

Platforms include:

Responsibilities:

Goal:

Create loyal brand advocates.

AI Marketing

Leverage AI tools to increase marketing productivity.

Examples include:

Use AI to:

Analytics & Reporting

Track and improve KPIs including:

Prepare weekly marketing dashboards and recommendations.

Qualifications

Required:

Preferred:

Success Metrics (KPIs)

Within the first 6–12 months, the successful candidate will help achieve:

Ideal Candidate

You are someone who:

Why Join Herbal Goodness?

How to Apply

Please submit:

We are looking for someone who is passionate about growth, obsessed with results, and excited to build a world-class wellness brand. If that sounds like you, we'd love to hear from you!