Growth Marketing Specialist

Who We Are

Workshop Digital is a team of curious, driven marketers who love solving complex problems and creating results for ourselves and our clients. Based in Richmond, Virginia, we’ve built a culture centered on transparency, collaboration, and continuous learning… because great work starts with empowered and curious people.

Here, you’ll collaborate closely with teammates who are always willing to share knowledge, try new approaches, and celebrate wins together. You’ll have room to learn, space to experiment, and a team that respects both your work and your life outside it.

If you’re passionate about digital marketing and want to work somewhere that values your voice, your development, and your well-being, you’ll fit right in.

Position Purpose

The Growth Marketing Specialist is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration.

Position Summary

The Growth Marketing Specialist drives the execution and optimization of marketing initiatives that support the organization’s growth objectives and goals. The Growth Marketing Specialist:

• Coordinates activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)
• Supports the strategy and execution of email newsletters and social media
• Proofread submissions before use in marketing campaigns
• Assists with PR and event planning
• Maintains Salesforce data for accurate reporting
• Stays informed about marketing industry trends
• Analyzes marketing trends and customer behavior to inform marketing strategy
• Assists the Growth Marketing Manager with budget management
• Supports cross-division teams with client and sales assets

Responsibilities

Campaign and PR Management

• Ensure quality execution of marketing campaign assets
• Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager
• Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion
• Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals
• Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications
• Assist the Growth Marketing Manager with maintaining budgets
• Research potential new local and national advertising opportunities to promote brand awareness
• Develop and complete award submissions, and also source additional award opportunities
• Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates

Website Management & Maintenance

• Manage WorkshopDigital.com and DigitalRVA.com to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads.
• Implement SEO best practices across the websites, including but not limited to: keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness
• Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation
• Maintain a clean lead list in Salesforce for the sales team
• Manage the company’s digital asset library, ensuring all materials are properly organized and accessible both internally and externally

Reporting and Analysis

• Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Growth Marketing Manager
• Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies

Business Development Support

• Assist the Business Development team in Sales collateral (including RFP submissions) and the Client Services team in client assets

Professional Development

• Continuously improve knowledge and skills through industry publications, professional development, training, and certifications
• Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department
• Assist in compiling strategy presentations to present to Leadership

Qualifications

• A minimum of 3 years of proven experience in growth marketing
• Strong organization skills and attention to detail
• Clearly and effectively articulates thoughts and points
• Excellent analytical, project management, and time management skills
• Able to identify and resolve problems
• Excellent communication and interpersonal skills.
• Creative thinker with a data-driven and analytical mindset.
• Basic level skills in MS Office Suite and Google Suite, particularly in Excel, Google Sheets, Google Slides, and Google Docs
• Proficiency in digital marketing channels (SEO, SEM), analytics tools, and marketing automation platforms
• Relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus.
• Knowledge of emerging marketing trends and technologies.
• Experience in marketing automation tools and platforms, particularly in Craft CMS, Salesforce, Account Engagement, Basecamp, and Canva (preferred)
• Experience with A/B testing and multivariate experiments (preferred)

Benefits + Four Day Work Week (4DWW)

• A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
• Competitive salaries
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA
• 12 days PTO, 5 days STO, 11 holidays

List of Awards

• 8x Outside Best Places to Work
• 7x Virginia Business Best Places to Work
• 2x Search Engine Land Finalist
• 1x US Search Awards - Best Small PPC Agency

Salary

• Expected base salary range is $65,000 - $75,000 annually, based on experience

Equal Opportunity & Inclusion Statement

As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

The pay range for this role is:
65,000 - 75,000 USD per year(Richmond, VA)