Growth & Performance Marketing Manager

Role Mission | ONLY RESULTS

We are looking for a Growth-focused Performance Marketing Lead who can deliver real, visible, measurable business results.

This role is not about content creation or branding — it is a pure growth and performance-driven role.

CORE KPIs:​

• Google Maps Review Growth (Grow from 100 → 1000 → 3000)
• In-Store Order Growth (Consistently increase dine-in & takeaway orders)
• Food Delivery Platform Growth (Improve exposure & conversion on Talabat / Deliveroo / Noon)
• Social Media Growth (Significant increase in Instagram / TikTok followers, reach, and engagement)

(Focus on growth, not posting content)

1. Google Maps Growth (Core Responsibility)

⁠ ⁠Improve Google Maps ranking & keyword visibility

⁠ ⁠Plan review growth strategies (short-term + long-term)

⁠ ⁠Increase natural exposure, route clicks, and saves

⁠ ⁠Monitor multi-branch Google Maps performance

2. Performance Advertising (Most Important)

Independently manage:

⁠ ⁠Google Ads (Search / Display / PMax)

⁠ ⁠Meta Ads (Facebook & Instagram – Conversion & Leads)

⁠ ⁠TikTok Ads (a strong plus)

⁠ ⁠Control CPL, CPC, CTR, ROAS

⁠ ⁠Build landing pages and run A/B tests

⁠ ⁠Integrate ads with Maps growth, delivery platforms, and in-store conversions

3. Food Delivery Platform Growth

(Talabat / Deliveroo / Noon)

⁠ ⁠Improve ranking and conversion performance

⁠ ⁠Optimize menu covers, titles, sorting, and keywords

⁠ ⁠Aim for “Recommended for You” and “Popular Near You” placements

⁠ ⁠Understand platform ranking algorithms

⁠ ⁠Plan review and sales growth rhythm

4. Social Media Growth (IG / TikTok)

⁠ ⁠Study algorithm behavior and trend patterns

⁠ ⁠Guide content direction, scripts, and account matrix

⁠ ⁠Drive viral-style content output

⁠ ⁠Analyze data and optimize growth strategy

⁠ ⁠Plan KOL/KOC collaborations

5. Data Analysis & Strategy Optimization

⁠ ⁠Produce weekly growth reports

⁠ ⁠Analyze Ads → Maps → Delivery → Social Media as one growth funnel

⁠ ⁠Adjust budget, content direction, and strategy based on data

⁠ ⁠Track GMV, exposure, conversions, review growth, etc.

职位类型：全职

薪资： AED5,000.00至AED8,000.00（每月 ）

通勤/搬迁能力:

• Dubai: 稳定通勤，或在开始工作前计划搬家 (首选)

教育背景:

• Bachelor's (首选)

工作语言:

• Russian and English (必填)