Growth & Performance Marketing Manager

About PECTIV

PECTIV is an e-commerce  UAE-based premium feminine care brand, developed by pharmacist offering innovative hygiene and intimate care products that combine science, safety, and comfort.

Key Responsibilities

Paid Acquisition & Full-Funnel Performance

• Manage and optimize campaigns on Meta, Snap, TikTok, and Google (Search/PMax).
• Launch 2–3 creative tests/week with clear insights and decisions.
• Maintain Channel CAC and MER targets; identify scale paths.
• Support Amazon PPC strategy alongside the marketplace team.

Analytics, Tracking & Reporting

• Implement and maintain GA4 + CAPI/server-side tracking.
• Build dashboards for CAC, ROAS, MER, LTV, subscriptions, SEO, and funnel metrics.
• Standardize UTM naming conventions across all channels.
• Conduct funnel analysis (PDP → ATC → Checkout → Purchase) and recommend fixes.

CRM & Retention

• Set up and optimize CRM tools (Klaviyo/Omnisend + WhatsApp BSP).
• Build all automated flows:
• Welcome
• Cart & checkout recovery
• SKU-specific post-purchase
• Reorder & winback
• Subscription flows and churn-save
• Drive WhatsApp opt-in growth, segmentation, and retention strategies.

Cross-Functional Collaboration

• Work with creative team to develop hooks, angles, and briefs.
• Align with Ops & CX on performance feedback, RTO issues, and customer insights.
• Participate in weekly growth meetings; provide insights and clear action plans.

Qualifications – Must Have

• 3–6 years experience in performance marketing/growth for e-commerce brands.
• Hands-on experience with Meta Ads, Google Ads, TikTok/Snap is a must.
• Strong background in CRM (Klaviyo/Omnisend) & WhatsApp marketing.
• Ability to read data, analyze funnels, and make fast decisions.
• Experience with Shopify, subscription products, and creative testing.
• Strong communication skills; English required, Arabic is a plus.
• Organized, fast learner, and able to handle a full-funnel growth function independently.