GTM Specialist

About the Role :

• We’re looking for a data-driven, tech-savvy GTM Specialist who thrives at the intersection of marketing, sales, and automation.
• You’ll be responsible for building and executing scalable outbound and inbound GTM motions using modern tools like Clay.com, Apollo.io, HubSpot, LinkedIn Sales Navigator, and enrichment platforms.
• You’ll partner closely with Growth, Sales, and Marketing teams to identify high-intent prospects, orchestrate outreach campaigns, and optimize conversion funnels from top-of-funnel to closed-won.

Key Responsibilities :

• Build and manage GTM workflows using Clay.com for data enrichment, prospect scoring, and personalized list building.
• Leverage Apollo.io to design, automate, and optimize outbound campaigns (emails, calls, sequences).
• Collaborate with marketing and sales teams to align ICPs (Ideal Customer Profiles) and craft messaging that converts.
• Integrate tools (e.g., Clay → Apollo → HubSpot / CRM) for seamless data flow and campaign tracking.
• Monitor and analyze campaign performance metrics to improve deliverability, reply rates, and ROI.
• Run A/B tests on messaging, sequences, and audience targeting.
• Maintain data hygiene across GTM systems (CRM, enrichment tools, email platforms).
• Stay ahead of GTM best practices, emerging tech, and AI-driven automation tools.

What You’ll Bring :

• 2–5 years of experience in GTM, growth, or revenue operations roles.
• Proven experience with Clay.com, Apollo.io, and at least one CRM (e.g., HubSpot, Salesforce, or Pipedrive).
• Strong understanding of prospecting workflows, enrichment data, and multichannel outreach.
• Hands-on experience building personalized campaigns at scale using automation.
• Analytical mindset with comfort in interpreting performance data and optimizing workflows.
• Excellent communication skills and attention to detail.
• A bias for action and experimentation – you love testing new ideas and tools.

Nice to Have :

• Experience with LinkedIn Sales Navigator, Instantly.ai, Lemlist, or other outbound automation tools.
• Familiarity with Zapier, Make (Integromat), or Airtable for workflow automation.
• Exposure to AI-powered GTM tools (e.g., ChatGPT, Clay templates, custom scrapers).
• Understanding of B2B SaaS sales cycles and lead nurturing frameworks.

Job Type: Full-time

Pay: Rs130,000.00 - Rs180,000.00 per month

Work Location: In person