Guest Post Outreach Expert- Lead Generation

Guest Post Outreach Expert & Lead Generation SpecialistPosition Overview

We are seeking a skilled Guest Post Outreach Expert who can effectively secure high-quality guest posting opportunities while simultaneously generating qualified leads for our business. This dual-role position requires excellent communication skills, persistence, and the ability to build meaningful relationships with website owners, editors, and potential clients.

Key ResponsibilitiesGuest Post Outreach

• Research and identify relevant, high-authority websites and blogs that accept guest posts in our niche
• Develop and maintain a database of prospective guest posting opportunities with key contact information
• Craft personalized, compelling outreach emails that result in positive responses and placements
• Negotiate guest post terms, including link placement, content requirements, and publication timelines
• Build and maintain ongoing relationships with editors, webmasters, and content managers
• Track outreach campaigns, response rates, and successful placements using spreadsheets or CRM tools
• Follow up strategically with prospects without being overly aggressive
• Coordinate with content writers to ensure guest posts meet publication guidelines and quality standards
• Monitor published guest posts for proper link placement and traffic generation

Lead Generation

• Identify and research potential clients or partners that align with our target audience
• Create targeted lead lists across multiple channels (LinkedIn, industry directories, databases)
• Develop and execute email outreach campaigns to generate qualified leads
• Engage prospects through personalized messaging across email, social media, and other platforms
• Qualify leads based on established criteria and pass them to the sales team
• Maintain accurate records of all lead generation activities and results
• Test and optimize outreach messaging to improve conversion rates
• Schedule discovery calls or meetings with interested prospects

Required Skills & Qualifications

Communication & Writing

• Excellent written English with strong grammar and persuasive writing abilities
• Ability to craft personalized messages that resonate with different audiences
• Professional email etiquette and relationship-building skills

Research & Organization

• Strong research skills to identify quality opportunities and leads
• Highly organized with meticulous attention to detail
• Ability to manage multiple outreach campaigns simultaneously
• Experience with spreadsheets, CRM tools, or project management software

Technical Knowledge

• Understanding of SEO fundamentals and link-building best practices
• Familiarity with domain authority metrics (DA, DR, etc.)
• Knowledge of guest posting guidelines and content marketing principles
• Basic understanding of lead generation funnels and sales processes

Personal Attributes

• Self-motivated and able to work independently
• Persistent and resilient in the face of rejection
• Results-driven with a focus on meeting KPIs and targets
• Adaptable and willing to test new approaches

Preferred Experience

• 2+ years of experience in outreach, link building, or guest posting
• Proven track record of securing guest post placements on quality websites
• Experience with B2B lead generation and prospecting
• Familiarity with outreach tools (Hunter.io, Pitchbox, BuzzStream, LinkedIn Sales Navigator, etc.)
• Background in digital marketing, content marketing, or SEO

Key Performance Indicators (KPIs)

• Number of guest post placements secured per month
• Quality metrics of secured placements (DA, traffic, relevance)
• Outreach email response rates and conversion rates
• Number of qualified leads generated per week/month
• Lead-to-opportunity conversion rate
• Cost per placement and cost per lead

Tools You'll Use

• Email outreach platforms (GMass, Lemlist, Mailshake, etc.)
• CRM software for lead tracking
• SEO tools (Ahrefs, Moz, SEMrush) for site evaluation
• Spreadsheets for database management
• LinkedIn and social media platforms
• Communication tools (Slack, email, project management systems)

This role is perfect for someone who thrives on building relationships, enjoys the challenge of outreach, and can balance multiple objectives while maintaining high-quality standards.

Job Type: Full-time

Pay: Rs10,000.00 - Rs50,000.00 per month

Work Location: In person