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Head Brand Activation
Job Title: Marketing Head BTL
Location: Delhi NCR.
Employment Type: Full-Time
About Us:
We are a pioneering organization bringing spirituality and technology together by offering Virtual Darshan through AR/VR technology. Our mission is to make divine experiences accessible to devotees worldwide by onboarding temples and trust members to our innovative platform.
Job Overview:
We are looking for a dynamic and strategic BTL Marketing Head to lead and execute innovative on-ground marketing campaigns. This role is crucial in strengthening our offline presence, driving consumer engagement, and building strong brand recall across target markets.
Key Responsibilities:
- Develop and execute end-to-end BTL marketing strategies (events, activations, roadshows, kiosks, mall branding, etc.)
- Lead the planning and rollout of on-ground campaigns, in line with overall brand and sales goals
- Identify and manage vendor partnerships, negotiate costs, and ensure quality execution
- Coordinate with regional teams to maximize local outreach through geo-targeted BTL activities
- Monitor, track, and analyze campaign performance, ROI, and effectiveness
- Work closely with sales and product teams to align BTL efforts with business objectives
- Ensure brand visibility and compliance across all BTL touchpoints
- Manage and optimize BTL budgets efficiently
Requirements:
- Bachelor’s or Master’s degree in Marketing, Business, or related field
- 6–10 years of proven experience in BTL marketing, preferably in consumer-facing industries (FMCG, Retail, EdTech, etc.)
- Strong network and experience in working with event agencies and local vendors
- Excellent project management and team leadership skills
- Creative thinking with a hands-on, execution-driven approach
- Strong communication, negotiation, and analytical abilities
- Comfortable working in a fast-paced, high-growth environment
Good to Have:
- Experience in startup ecosystems or new market entry strategy
- Exposure to Tier 2/3 city BTL activations
- Understanding of ATL–BTL integration for multi-channel campaigns
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