Head – Marketing

Reporting to:

Executive Director

Industry:

FMCG – Biscuits & Bakery products

About Anmol Industries Ltd.:

Anmol Industries Ltd. is a leading Indian biscuit and bakery products manufacturer headquartered in Kolkata, with a strong presence across the country and a well-established corporate/marketing office in Noida. With over three decades of experience in delighting Indian consumers, Anmol stands for trust, quality, and innovation in the FMCG sector.

Position Overview:

We are seeking an experienced and dynamic Marketing Head to lead the strategic marketing initiatives for Anmol’s diverse product portfolio. The role involves brand management, digital and traditional marketing, market research, ATL/BTL planning, new product launches, and driving revenue growth through strong products presence and consumer engagement.

Key Responsibilities:

• Brand Strategy & Management: Develop and execute comprehensive marketing
  strategies to build brand equity and drive market share for all product categories.
• ATL/BTL Activities: Plan and implement effective Above-the-Line (ATL) and Below-
  the-Line (BTL) campaigns across geographies.
• Digital Marketing: Lead the digital transformation of marketing including SEO, SEM,
  influencer marketing, social media, and e-commerce branding.
• Product Launches: Conceptualize and manage end-to-end new product
  development campaigns in collaboration with R&D and Sales teams.
• Consumer Insights: Conduct market research, competitor analysis, and consumer
  behaviour studies to inform strategic decisions.
• Sales Support: Work closely with the sales team to provide marketing tools,
  promotional support, and regional campaign alignment.
• Agency Management: Manage creative, digital, PR, and media buying agencies for
  campaign execution and performance.
• Budgeting & ROI Tracking: Prepare annual marketing budgets and track ROI on
  campaigns and promotions.
• Leadership & Team Management: Lead and mentor the marketing team across
  functions (brand, digital, research, communication, etc.)

Desired Candidate Profile:

• MBA/PGDM in Marketing from a reputed institute.
• 15+ years of progressive marketing experience in the packaged food sector,
  preferably in the biscuits segment.
• Proven track record in leading brand campaigns and driving consumer engagement.
• Strong understanding of rural and urban consumer segments.
• Excellent communication, leadership, and analytical skills.
• Ability to handle multiple stakeholders and work in a fast-paced environment.

Why Join Us?

At Anmol, we offer a purpose-driven culture where innovation is encouraged, performance is
rewarded, and career growth is limitless. Be a part of a company that believes in delighting
every Indian home with trust and taste.