Head of Affiliate Marketing

ABOUT AWRY

AWRY is a fast-growing men’s apparel brand making bold, cheeky, performance-minded underwear, athleticwear, loungewear, and swimwear. We’re playful, confident, and intentionally a little provocative. Subtle is not our thing.

Google us. Scroll our site. If you don’t think, “I would love to be a part of this brand,” this won’t be a fit.

PRO TIP

If you want to stand out, include a short cover letter answering: Why you and why AWRY? If you write it, the founder and hiring manager will read it. No AI screening here.

THE ROLE

This is a full-time, salaried roll with performance bonuses directly linked to a % of total sales generated through the affiliate program.

We're looking for a driven, creative, and analytically sharp Head of Influencer & Affiliate Marketing to own and scale AWRY's creator and performance partnerships. This is an opportunity to overhaul, refine, and scale a program with real autonomy. You'll define the strategy, recruit and manage creators, own the affiliate tech stack, and be directly accountable for revenue driven through partnerships across all major platforms.

This role sits at the center of culture and commerce. You'll be equally comfortable analyzing GMV data in TikTok Seller Center and sliding into a creator's DMs with a pitch that doesn't sound like a brand.

WHAT YOU'LL OWN

• Build, refine, scale, and manage AWRY's affiliate program across TikTok Shop, Instagram, YouTube, Reddit, and other key platforms from strategy through execution
• Recruit, vet, and onboard a diverse roster of nano, micro, and mid-tier creators aligned to AWRY's brand and target audience
• Set commission structures, campaign briefs, and performance benchmarks that attract quality creators and drive measurable revenue
• Own the full creator lifecycle — outreach, negotiation, onboarding, content review, payment, and relationship management
• Plan and execute live shopping events, product drops, and seasonal campaigns in partnership with creators
• Build and lead a small affiliate and influencer team as the program scales
• Track, analyze, and report on key metrics including GMV, ROAS, affiliate-driven revenue, creator engagement rates, and commission efficiency
• Stay ahead of platform updates, algorithm changes, and creator trends — especially on TikTok — and adapt strategy accordingly
• Collaborate with the broader marketing, product, and creative teams to align creator content with brand campaigns and launches

WHAT WE'RE LOOKING FOR

• 3+ years of experience in influencer marketing, affiliate marketing, creator partnerships, or a closely related role, ideally for a physical-product D2C brand
• Proven track record of building or scaling an affiliate or influencer program that drove significant, measurable revenue
• Deep understanding of TikTok Shop's affiliate ecosystem
• Strong grasp of other platforms' affiliate and partnership tools
• Data-driven mindset — you can build a performance dashboard, read GMV trends, and use analytics to make fast decisions
• Excellent relationship builder — creators want to work with you because you're genuine, responsive, and actually understand their content
• Strong written communication and negotiation skills
• Experience with affiliate management platforms
• Familiarity with UGC content strategy and how to brief creators effectively

Pay: From $60,000.00 per year

Benefits:

• Health insurance

Work Location: In person