Head of Brand and Marketing- Rahal & Rahal eSIM

Location: Dubai, UAE / Baghdad, IRAQ

Employment Type: Full-time

Reporting to : CEO

Department: Brand and Marketing

Rahal & Rahal eSIM

About Rahal

From Iraq, for the rest of the Middle East Rahal is building the future of travel across the region, creating seamless, tech-enabled travel experiences for modern and everyday travelers. From flights and stays to connectivity and experiences, Rahal aims to become the most trusted travel companion of regional and global explorers.

Rahal eSIM is our fast-growing digital connectivity business, helping travelers stay connected globally through instant, affordable, app-based mobile data solutions.

As we scale both brands, we are looking for a commercially driven, creative, and highly strategic Director of Brand and Marketing to lead the next chapter of growth.

inside Iraq’s Super Qi ecosystem and as a mini-app Rahal took off as a rocketship redefining how millions of travelers search, book, and manage journeys across flights, hotels, and digital services.

We make travel simple, safe, and accessible to everyone, everywhere.

Behind every great traveler experience lies a powerful hotel inventory and this is where you come in. 🚀

Role Overview

The Director of Brand and Marketing will lead the end-to-end brand, growth, performance, communications, partnerships, content, social media, CRM, and customer lifecycle strategy across Rahal and Rahal eSIM.

This role combines strategic brand leadership with hands-on commercial growth ownership. The ideal candidate understands how to build culturally relevant brands while simultaneously driving measurable acquisition, retention, engagement, and revenue outcomes.

Reporting directly to the CEO, this person will define the overall marketing vision, scale both brands regionally and globally, and build a best-in-class in-house marketing organization.

This is a highly cross-functional leadership role requiring deep collaboration with Product & Tech, BD & Partnerships, Travel Ops, Customer Experience, internal and external partners.

Key Responsibilities

Brand Strategy & Positioning

• Build differentiated brand positioning within the travel and travel-tech landscape.
• Develop clear brand architecture, messaging frameworks, tone of voice, and visual identity guidelines.
• Ensure consistent brand execution across all customer touchpoints.
  
  

Growth & Performance Marketing

• Own customer acquisition, retention, engagement, and lifecycle marketing strategies.
• Lead paid media strategy across Meta, Google, TikTok, Snapchat, programmatic, affiliates, influencers, and emerging channels.
• Partner closely with Product and Analytics teams to improve funnel performance and customer conversion.
• Identify strategic opportunities across traveler segments, destinations, partnerships, and distribution channels.
• Build acquisition strategies focused on high-intent travel audiences.
• Develop partnerships with travel influencers, airlines, travel creators, tourism boards, fintechs, and ecosystem players.
  
  

Content, Social & Community

• Lead the social media and content vision across all channels.
• Build engaging, modern, travel-first storytelling strategies.
• Oversee content creation including video, editorial, creator partnerships, UGC, campaigns, and destination storytelling.
• Develop community engagement and advocacy programs.
• Ensure strong platform-native execution across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
  
  

CRM & Customer Lifecycle

• Build best-in-class CRM and lifecycle marketing capabilities.
• Own segmentation, personalization, automation, and customer engagement strategies.
• Lead in-app product marketing banners, push notifications, in-app communications, and customer retention initiatives.
  
  

PR & Communications

• Lead external communications, media strategy, and reputation management.
• Build strong local and regional PR visibility.
  
  

Team Leadership

• Build, mentor, and scale a high-performing marketing organization.
• Manage agencies, creators, production partners, and external vendors.
• Foster a high-performance, entrepreneurial, collaborative culture.
• Set clear KPIs, performance goals, and development plans.
  
  

Data, Analytics & Commercial Ownership

• Drive a strong performance culture rooted in analytics and experimentation.
• Own marketing budget planning, forecasting, and ROI management.
• Continuously test, learn, and optimize across all channels.
  
  

Requirements

• 15+ years of experience across brand, growth, performance marketing, and digital marketing roles.
• Proven leadership experience in high-growth startups, tech companies, travel, e-commerce, mobility, fintech, telecom, or consumer platforms.
• Strong understanding of both brand building and performance marketing.
• Demonstrated success scaling customer acquisition and consumer brands.
• Experience managing multi-channel marketing budgets and teams.
• Strong analytical mindset with deep understanding of marketing metrics and attribution.
• Experience leading regional or international marketing campaigns.
• Deep understanding of the region’s consumer behavior and digital ecosystems.
• Exceptional communication, storytelling, and stakeholder management skills.
• Entrepreneurial mindset with comfort operating in fast-moving environments.
• Experience in travel-tech, mobility, telecom, or connectivity products is a strong advantage.
• Experience with app growth and subscription or digital product marketing is highly preferred.
  
  

What Success Looks Like

• Rahal became a highly recognizable and loved Iraqi travel brand in Iraq first before expanding in the region.
• A high-performing internal marketing team with strong execution capabilities.
• Rahal eSIM scales into a leading travel connectivity platform.
• Significant growth in app installs, active users, retention, and revenue.
• Strong improvement in brand awareness, engagement, and loyalty.
• Efficient acquisition performance with sustainable CAC and LTV.
• Best-in-class customer engagement and lifecycle marketing programs.
• Strong PR visibility and strategic partnerships across the travel ecosystem.
  
  

Personality Traits

🎯 Strategic thinker with a strong commercial and brand-growth mindset

✨ Creative storyteller who can build compelling brand narratives across channels

📊 Data-driven decision maker with a balance of creativity and performance focus

🤝 Strong leadership and stakeholder management skills with the ability to inspire teams

🚀 Agile, proactive, and adaptable in fast-paced, high-growth environments

Why Rahal

🌍 Join Iraq's fastest-growing travel platform with the ambition of becoming Iraq’s First Travel Super App within the Super Qi ecosystem.

🚀Work on real conversion and growth challenges across flights, hotels, eSIM and all complimentary travel services.

💡 Shape how millions of travelers search, book, and manage their journeys.

📊Build a product-led growth culture from the ground up.

🤝Work alongside passionate builders shaping the future of digital travel in the Middle East.

🗺️ Be part of Rahal's regional expansion journey; the future of travel starts here