Head of Campaign & Content Strategy

We’re seeking a Head of Campaign & Content Strategy to lead the strategic direction, performance, and execution of campaigns across SAN’s multi-brand portfolio.

You’ll define campaign objectives, manage budgets, select media channels, and analyze results, ensuring that every campaign balances creativity with commercial success. Working with creative, media, and e-commerce teams, you’ll transform insights into powerful brand moments that drive growth.

• Develop and lead integrated campaign strategies for all SAN brands across digital and offline channels.
• Set objectives, KPIs, and strategic frameworks that connect creativity with business results.
• Manage budget allocation and optimization , ensuring efficiency across Paid, Owned, and Earned channels.
• Define media mix and publishing plans (Meta, TikTok, Google, Snapchat, PR, Influencers) tailored to audience insights.
• Lead post-campaign analysis and ROI evaluation to guide future planning.

• Use analytics and customer data to identify growth opportunities, key seasons, and behavioral triggers .
• Establish a Campaign Intelligence Framework linking ad performance to purchase intent and customer journeys.
• Monitor product and message performance to highlight hero items and optimize storytelling.

• Collaborate with Creative, Media, and E-commerce teams for seamless execution across touchpoints.
• Ensure all campaigns support omnichannel conversion goals across retail and digital platforms.
• Partner with Influencer Marketing and Brand Partnerships for co-creation and collaborations.

• Build and oversee a Campaign Dashboard tracking ROAS, CAC, conversions, and brand KPIs.
• Deliver Post-Campaign Reports summarizing results, insights, and next steps.
• Implement Marketing Mix Modeling (MMM) to forecast and reallocate budgets dynamically.

• Design an Integrated Storytelling Framework ensuring brand harmony across SAN’s portfolio.
• Align campaigns with product launches and seasonal collections , reinforcing each brand’s voice and equity.

• Track global fashion and content trends to inspire new campaign opportunities.
• Integrate AI, CGI, and interactive formats to advance SAN’s digital innovation and customer engagement.

• Develop a Campaign Playbook defining processes, quality standards, and performance benchmarks.
• Lead quarterly campaign reviews to evaluate creative and commercial outcomes across brands.

• Build partnerships with major media and tech platforms (Meta, TikTok, Google, Vogue Arabia, etc.).
• Manage external agencies and partners to elevate creativity and reach.
• Identify co-branding opportunities that align with SAN’s growth strategy.

• Lead a cross-functional campaign team across planning, analytics, and media.
• Foster a culture of data-driven creativity, agility, and ownership .
• Champion SAN’s values: Innovation, Speed, Customer Love, Excellence, and Accountability.

• 7–10 years’ experience in campaign strategy, brand marketing, or integrated communications (fashion or retail preferred).
• Proven expertise in budget management, campaign analytics, and ROI optimization .
• Strong understanding of GCC consumer behavior and omnichannel marketing.
• Proficiency in Meta, TikTok, Google Ads, Power BI, and GA4 .
• Leadership, storytelling, and analytical excellence.