Head of Content & Distribution (High-Ticket Barber Brand)

About the brand: https://docs.google.com/document/d/1R4x0OTZFnG4OtSfrETmBCo9_Uz-zki2aNsV-KnI31zc/edit?tab=t.6jd0r97cw4p0

Click Here to apply: https://form.typeform.com/to/A745Moyl

Head of Content & Social Media Strategy (High-Ticket Brand)

Location: Remote (Miami preferred)
Type: Full-Time
Compensation: $3,000–$5,000/month (based on experience) + performance incentives

About the Role

We’re building one of the most dominant education brands in the barbering industry.

This is not a “posting content” role.
This is a content operator + strategist position.

Your job is to bring structure, consistency, and scale to our content ecosystem and eliminate guesswork completely.

You will work directly with the founder to:

• Turn raw ideas into high-performing content systems
• Manage the entire pipeline from idea → production → distribution → performance
• Ensure content is deployed across Instagram, TikTok, YouTube, and Skool with precision

What You’ll Own

1. Content Machine (Execution)

• Build and manage a daily content engine (short-form + long-form)
• Ensure consistent output across all platforms:
• Instagram (Reels + Grid)
• TikTok
• YouTube (Shorts + Long-form)
• Skool (community content)
• Maintain a rolling 14–30 day content calendar

2. Strategy & Direction

• Collaborate directly with founder on:
• Content angles
• Messaging
• Offers
• Translate strategy into:
• Clear briefs for editors/designers
• Repeatable content frameworks

3. Team Leadership

• Manage and coordinate:
• Editors
• Designers
• Videographers
• Ensure everyone knows:
• What to produce
• Deadlines
• Quality standards

4. Distribution & Optimization

• Oversee publishing across all platforms
• Optimize for:
• Engagement
• Retention
• Conversion (this is key — not just views)
• Track performance weekly and adjust strategy

What We’re Looking For

Creative Direction & Aesthetic Standard (Non-Negotiable)

• You have a strong sense of fashion, culture, and visual identity
• You understand high-fashion / editorial aesthetics (not generic social media content)
• You can maintain a cohesive, premium brand look across all platforms
• You notice details most people miss:
• Typography
• Color grading
• Framing
• Styling
• You can reference brands, creatives, or movements that inspire your taste (and explain why)

This brand sits at the intersection of:
barbering × fashion × culture

This is where most people disqualify themselves:

• You have high-level visual taste (luxury/editorial > generic content)
• You understand high-ticket offers ($3K–$10K+ programs)
• You think in:
• Systems
• Frameworks
• Pipelines
• —not random posting
• You’ve either:
• Built a brand
• Worked with creators
• Or managed content at scale
• You are obsessed with execution
• Deadlines get hit
• Content gets shipped
• No excusesWhat Success Looks Like
• 3+ high-quality short-form pieces going out daily
• Long-form YouTube consistently uploaded
• Clean, intentional Instagram grid (not messy/random)
• Content directly driving:
• Leads
• Calls
• Sales
• Founder is no longer guessing what to post you bring clarity

Bonus Points If You:

• Understand personal branding deeply
• Have worked in education/coaching space
• Know how to turn content into client acquisition
• Have experience with tools like:
• Notion / Asana / Monday
• Repurpose.io
• Analytics dashboards

How to Apply

Pay: $24.62 - $29.65 per hour

Work Location: In person