Head of Content & Strategy

Location: In-person – Antioch, CA (on-site content creation)

Experience: 4–6 years in digital marketing, social media, or content strategy.

Type : Full-time | On-site

Company : Olivia Garden Inc.

Salary Range : $90,000 to $125,000 per year (depending on experience and qualifications)

Must submit cover letter to smaza@oliviagarden.com to be considered

Relocation assistance is not available for this position

About Olivia Garden

Olivia Garden is a global leader in the professional hair tools industry, celebrated for innovation, superior quality, and award-winning design. For over 58 years, we’ve equipped stylists worldwide with premium brushes, shears, and styling tools that elevate the salon experience. As our brand continues to expand and push creative boundaries, we’re building a dynamic marketing team to share our story with the next generation of beauty professionals and fans.

About the Role

We are seeking a strategic leader to serve as Head of Content & Strategy for Olivia Garden. This person will be responsible for shaping and executing the company’s content and marketing strategies while engaging in the Content Creator role from time to time. They will balance high-level planning with hands-on content execution, ensuring brand growth across social media, advertising, and ambassador partnerships.

Responsibilities

• Lead content strategy across all platforms (Instagram, TikTok, YouTube, email, paid ads).
• Oversee creation and execution of the content calendar.
• Strategize, launch, and optimize paid media campaigns (Meta, Google, YouTube, TikTok).
• Lead and support ambassador and influencer programs, including recruitment, activations, and partnerships.
• Manage the Content Creator, ensuring cohesive output and strategic alignment.
• Collaborate with the broader marketing team on campaign planning and brand initiatives.
• Travel occasionally to industry trade shows, activations, and content shoots.
• Oversee email marketing strategy, ensuring integration with overall content approach.
• Monitor analytics, KPIs, and trends to refine strategy and drive growth.

Qualifications

• 4–6 years of experience in digital marketing, social media, or content strategy.
• Proven success in running paid advertising campaigns across Meta, Google, TikTok, and YouTube.
• Proficiency with social media platforms and native editing tools (e.g., Reels, Adobe Suite, Adobe lightroom, Adobe photoshop, Adobe Premiere or Final Cut Pro) and graphic design tools (Canva, Adobe Creative Suite) is a must!
• Strong leadership skills with experience managing creatives or teams.
• Ability to think strategically while also executing content hands-on.
• Excellent communication and organizational skills.
• Passion for beauty, haircare, or fashion industries preferred.

BONUS

• SEO experience
• Story boarding for photo shoots
• Experience with Mail Chimp email blasts and graphic design

Our Benefits

• A creative, collaborative, and fast-paced team environment where ideas come to life
• Opportunity to shape the voice and storytelling of a global beauty brand across all digital channels
• Competitive compensation, comprehensive benefits, and room for career growth
• A brand with purpose, passion, and a legacy of innovation — where your work inspires professionals worldwide