Head of Content/Creator

Job Summary
We are seeking a dynamic and innovative Head of Content/Creator to lead our content strategy and creative initiatives. In this pivotal role, you will oversee and be involved in the development, management, and execution of compelling content across multiple platforms to engage audiences, boost brand visibility, and drive business growth.

You will be an On-Camera personality for a Bedding and Towel brand that is looking to disrupt the industry with it's high quality products and marketing. You will be involved in script writing, shoots and editing Shorts.

Your expertise in content creation, digital marketing, and visual storytelling will be instrumental in shaping our brand voice and expanding our digital footprint. This position offers an exciting opportunity to influence content direction at a strategic level while fostering a creative environment that encourages originality and excellence.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with overall marketing goals and brand identity
• Lead content creation efforts across various channels including TikTok, Shopify Store and email campaigns
• Optimize content for SEO to improve search engine rankings and increase organic traffic using keyword research and best practices
• Oversee the editing process to ensure clarity, consistency, and adherence to brand standards while maintaining engaging storytelling
• Monitor analytics through tools like Google Analytics to assess content effectiveness and refine strategies accordingly
• Stay current with industry trends in content marketing, social media marketing, e-commerce developments, and emerging digital tools

Requirements

• Proven experience in leading content teams within a fast-paced environment with a focus on digital marketing or media production
• Being comfortable being the face of the Brand and being on-camera
• Knows Tiktok and Youtube Shorts algorithm mechanics
• Strong proficiency in SEO techniques, keyword research, Google Analytics, and marketing automation platforms
• Skilled in Shopify fundamentals-apps, conversion optimization, checkout flow, email/SMS stack
• Demonstrated ability in content strategy development across diverse channels including social media management and email marketing campaigns
• Excellent copywriting skills with an eye for detail in editing and storytelling
• Experience with videography, video editing software (such as Adobe Premiere or Final Cut Pro), photography skills are highly desirable
• Knowledge of HTML/CSS for webpage customization; understanding of e-commerce platforms is a plus
• Strong understanding of digital marketing principles including B2B marketing strategies and white papers development

Join us as we craft captivating stories that resonate globally! If you’re passionate about creating impactful content that elevates our brand through innovative storytelling—this is your chance to lead the charge. We’re committed to empowering our team members with the tools they need to succeed while fostering a vibrant environment where creativity thrives.

Pay: $50,000.00 - $60,000.00 per year

Work Location: Remote