Head of Digital Marketing

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to drive lead generation, user acquisition, and brand awareness.
• Manage and optimize performance marketing campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
• Oversee content marketing, including blogs, SEO, email marketing, and social media campaigns to increase engagement and inbound leads.
• Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
• Analyze marketing performance data, generate insights, and present actionable reports to leadership.
• Manage marketing budgets and ensure efficient ROI-driven spending.
• Lead and mentor a small marketing team or coordinate with agencies/freelancers to execute campaigns effectively.
• Drive employer branding and B2B lead generation initiatives tailored for recruitment and staffing audiences.
• Stay updated with digital marketing trends, recruitment technology, and competitive strategies.

Requirements

• 6+ years of proven experience in digital marketing, with at least 2+ years in a managerial or leadership role.
• Must have experience working with startups, preferably in the recruitment, staffing, or HR tech domain.
• Strong expertise in SEO, SEM, social media marketing, email campaigns, and content marketing.
• Hands-on experience with tools such as Google Analytics, HubSpot, SEMrush, Meta Business Suite, and LinkedIn Campaign Manager.
• Data-driven mindset with excellent analytical and reporting skills.
• Strong communication, leadership, and project management abilities.
• Creative thinker with the ability to translate ideas into impactful campaigns.

Preferred Qualifications

• Experience in growth marketing or demand generation for SaaS or recruitment platforms.
• Exposure to B2B marketing and performance-based lead generation.
• Ability to thrive in a fast-paced, startup environment and manage multiple projects simultaneously.

What We Offer

• Opportunity to build and scale marketing for a growing HR tech brand.
• A collaborative, innovative, and fast-moving startup culture.
• Competitive compensation with performance-based incentives.
• Professional growth and leadership opportunities.

Job Type: Full-time

Pay: Up to ₹70,218.88 per month

Benefits:

• Paid sick time

Work Location: In person