Head of Digital Product

Turna.com is one of Türkiye’s top online travel agencies, offering flights, bus and ferry tickets, hotel bookings, and car rentals through a unified digital platform. We’re scaling rapidly, evolving from start-up agility into enterprise-grade operations with a strong focus on user experience, reliability, and data-driven growth.

We are establishing a Digital Product Management organization to strengthen how Turna defines, prioritizes, and delivers value through its digital products. As the Head of Digital Product Management , you will be the founding leader of this function, responsible for creating the vision, process, and governance model that connect business goals, customer needs, and technical delivery.

This is a hands-on leadership role , reporting directly to the CTO. You’ll personally shape the roadmap, drive prioritization governance, and build the foundation for a high-performing product management team as the company grows.

• Define, establish, and own Turna’s digital product strategy and roadmap , aligning business priorities with technical capabilities.
• Establish and operate product governance and prioritization processes that bring structure, transparency, and focus across the organization.
• Define and monitor success metrics including growth, conversion, retention, NPS, and App Store ratings.
• Continuously monitor local and global market dynamics, emerging trends in traveler behavior, and advancements in travel technology; identify opportunities and lead experimentation of innovative features that differentiate Turna and strengthen its competitive edge.
• Partner with Commercial, Marketing, and Customer Support teams to align product plans with commercial objectives, performance campaigns, and user feedback loops.
• Partner with Engineering, Data, and UX functions to translate insights into delivery priorities, ensuring measurable impact on growth, conversion, and customer experience.
• Build structured communication around product plans, updates, and outcomes; ensuring visibility and alignment across all stakeholders.
• Recruit, coach, and develop a product management team as the business scales.

• 8+ years in digital product management , including 3+ years in a leadership role within the travel industry (ideally a major OTA) , with additional e-commerce or marketplace experience a strong plus .
• Proven success managing large-scale B2C digital platforms and multi-channel ecosystems (web, mobile app, API).
• Deep understanding of Agile and OKR frameworks , backlog management, and prioritization tools (preferably Jira) .
• Advanced data-driven mindset : experienced in analytics, funnel optimization, performance monitoring and KPI tracking using Google Analytics 4 (GA4) , Google Tag Manager (GTM) , Google Data Studio / Looker Studio, elastic, kibana , and A/B testing tools.
• Comfortable working with UX research , usability testing, and design systems in collaboration with UI/UX teams using Figma .
• Familiar with API-first architectures , digital integration ecosystems (GDS, CDP, payment gateways), and collaboration with engineering and DevOps teams.
• Exceptional communication and stakeholder management skills, with the ability to translate between technical and business audiences fluently.
• Fluent in English and Turkish.

• Build and lead the entire digital product management discipline from the ground up.
• Work closely with executive leadership on strategic and transformative initiatives.
• Influence company-wide priorities, roadmap decisions, and digital growth strategy.
• Hybrid structure offering flexibility, ownership, and direct impact on millions of users.