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Head of Growth

About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Summary

Calo is seeking a commercially mature, systems-driven Head of Growth to architect and scale a unified Growth Operating System across all markets.

This role is responsible for end-to-end growth performance across all Mountain Peaks (MPs), owning performance marketing, lifecycle/CRM, SEO, CRO, and building a dedicated growth analytics function.

The Head of Growth will transition Calo away from a media-buying-led performance organization to an incrementality-driven, commercially disciplined growth engine grounded in contribution margin, payback modeling, and long-term value creation.

This is a strategic builder role, not a channel operator position.

Reporting to: Chief Demand Officer

Location: Open globally. Candidates must have at least 5 hours overlap with KSA working hours. Hybrid in countries where Calo has offices (KSA, UAE, Kuwait, Qatar, Bahrain, Oman); otherwise fully remote.

What You’ll Do

1. Growth Strategy & Economics

Redefine and standardize CAC, LTV, payback, and contribution margin frameworks across all regions
Implement stage-based growth investment models (startup, developing, mature regions)
Shift reporting from CPA-based to contribution-margin-based decision making
Partner with Finance to ensure growth investments meet capital allocation standards
Develop clear performance and growth budget reallocation logic across markets

2. Performance Marketing System Architecture

Own and lead central performance marketing resources across MPs
Standardize paid media frameworks and testing structures
Design and implement performance creative feedback loops
Increase creative testing velocity through AI-enabled workflows
Diversify channel mix strategically and reduce dependency on legacy paid practices
Establish incrementality testing discipline (geo-testing, holdouts, structured experiments)

3. Lifecycle & Revenue Expansion

Evolve CRM into a full lifecycle marketing engine
Build retention modeling frameworks
Improve churn reduction systems
Increase revenue expansion via segmentation and behavioral triggers
Align lifecycle strategy with subscription economics

4. CRO & Experimentation

Own landing page experimentation and funnel optimization
Establish structured experimentation cadence
Standardize A/B testing governance
Improve CVR systematically across markets

5. Growth Analytics (To Be Built)

Hire and lead a growth analytics team
Build incrementality measurement frameworks
Partner with data and product teams to improve attribution and funnel modeling
Prepare mature markets for MMM readiness
Replace vanity metrics in reporting and replace with economic leading metrics

6. Cross-Functional Leadership

Operate in a matrix structure with country GMs and Demand Leads
Influence and closely align with product growth squads without directly owning them
Align brand and performance through shared KPIs
Challenge marketing investment assumptions where necessary

Organizational Scope

Direct oversight of:

Performance Marketing (Central)
Lifecycle / CRM
SEO
CRO
Growth Analytics (new hires)

Matrix collaboration with:

Country Demand Leads
Product Growth Squads
Brand Marketing
Finance
Data & Engineering

Required Experience

Mandatory:

8–12+ years in growth leadership roles
Direct subscription DTC experience (non-negotiable)
Experience operating at $100M+ revenue scale
Managed $10M+ annual marketing budgets
Multi-region centralized growth structure experience preferred
Proven experience implementing incrementality testing
Experience building growth analytics capabilities
Commercial fluency in contribution margin, payback modeling, and budget allocation

Preferred:

Experience preparing or implementing MMM in mature markets
AI fluency in creative acceleration and experimentation tooling

The Hiring Journey

Screening meeting with our TA team
Technical interview with the hiring manager
Live Case Study
Culture-fit interview
Offer stage

Want to Gain Extra Points?

We’re not looking for cookie-cutter applications. Surprise us.

Show us your creativity, your drive, and who you are beyond a CV. Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most “you.” Tell us why you belong here at Calo and why this role excites you.