Head of Growth (GTM & Funnel Strategy)

Head of Growth (GTM & Funnel Strategy)

Location: Remote

Reports to: Founder & CEO

Type: Full-time / Leadership

About the Role

We’re seeking a Head of Growth — a full-stack GTM professional and conversion funnel architect who can turn insight into growth loops.

You’ll own the full customer journey — from awareness to activation, conversion to retention — and build a repeatable, data-driven growth engine across paid, organic, referral, and product-led channels.

This is a builder’s role: you’ll design, test, and scale the funnels that drive revenue and LTV growth for our health membership and telehealth offerings.

Core Responsibilities

1. Growth & Funnel Ownership

• Design and own the end-to-end funnel: awareness → activation → conversion → retention → referral.
• Develop acquisition playbooks for each major channel (Meta, Google, affiliates, influencers, email, SEO, content loops).
• Implement and continuously improve A/B tested onboarding and checkout flows to maximize CVR and reduce CAC.
• Build personalized quiz/intake funnels that guide users to the right plan or membership tier.

2. Go-To-Market Strategy

• Define and execute launch strategies for new products, categories, and geographies.
• Translate brand positioning into clear GTM narratives, offers, and conversion-optimized messaging.
• Coordinate cross-functionally (marketing, product, ops, clinical, data) to align pricing, packaging, and positioning.

3. Data & Optimization

• Build dashboards that track key metrics: CAC, LTV, payback period, activation rate, retention, and churn.
• Run structured growth experiments weekly — quantify impact, scale winners, kill laggards.
• Integrate analytics tools (GA4, Mixpanel, Amplitude, HubSpot, etc.) for real-time funnel visibility.

4. Retention & Monetization

• Design lifecycle automations (email, SMS, chat, voice agents) that drive repeat engagement and upsell.
• Create referral loops, viral hooks, and subscription retention triggers.
• Partner with Product to enhance user experience, trust, and perceived transformation value.

5. Leadership & Team Building

• Hire and mentor a small but elite growth squad: performance marketer, data analyst, funnel designer, and automation engineer.
• Establish a rapid experimentation culture — test fast, learn fast, scale fast.
• Report growth insights directly to the Founder & Leadership team.

Key KPIs

• CAC : LTV ratio
• Funnel conversion rates (Quiz → Checkout → Payment → Retention)
• Subscription revenue growth (MoM / QoQ)
• Activation & retention rates
• ROI on paid channels
• Cost per activated member

Ideal Candidate Profile

• 6–12 years in growth, performance marketing, or GTM leadership — ideally in D2C, healthtech, or SaaS.
• Proven experience scaling revenue from $0 → $1M+ ARR.
• Deep fluency with data tools, paid media platforms, and funnel analytics.
• Strong grasp of consumer psychology, conversion copywriting, and behavioral design.
• Hands-on mindset — can build, test, and iterate independently.
• Bonus: Experience in telehealth, health membership, or subscription e-commerce.

Job Type: Full-time

Pay: From ₹400,000.00 per month

Benefits:

• Work from home

Work Location: Remote