Head of Influencer Marketing

Overview
We are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive our brand's growth through innovative strategies. The ideal candidate will possess a deep understanding of various marketing channels, including digital, social media, and traditional advertising. This role requires a strategic thinker with a passion for performance marketing and a proven track record in B2B marketing. You will be responsible for developing comprehensive marketing plans that align with our business objectives while ensuring consistent brand messaging across all platforms.

Duties

• Develop and implement multichannel marketing strategies to enhance brand awareness and drive customer engagement.
• Oversee SEO initiatives to improve organic search rankings and increase website traffic.
• Manage social media marketing efforts, creating engaging content that resonates with target audiences.
• Lead advertising sales initiatives, including print advertising, Google AdWords, and Facebook Advertising campaigns.
• Utilize analytics tools such as Google Analytics to measure campaign performance and optimize strategies accordingly.
• Collaborate with the content marketing team to produce high-quality materials that support lead generation efforts.
• Implement marketing automation tools to streamline processes and enhance customer relationship management.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Oversee budgeting for marketing initiatives, ensuring effective allocation of resources across various channels.
• Work closely with product management teams to align marketing strategies with product launches and updates.

Requirements

• Proven experience in a senior marketing role, preferably as Head of Marketing or similar position.
• Strong knowledge of digital marketing techniques, including email marketing, content marketing, and e-commerce strategies.
• Proficiency in Adobe Creative Suite for creating compelling visual content.
• Experience with WordPress and HTML for website management and optimization.
• Excellent copywriting skills with the ability to create persuasive messaging tailored to different audiences.
• Familiarity with performance marketing metrics and the ability to analyze data effectively for informed decision-making.
• Strong communication skills with the ability to collaborate effectively across departments.
• A proactive approach to problem-solving combined with strong research skills to stay ahead of industry trends.
• Experience in sales or advertising is a plus. Join us in shaping the future of our brand through innovative marketing strategies that drive results!

Job Type: Full-time

Pay: $113,889.67 - $137,157.45 per year

Work Location: Remote