Head of Influencer Marketing & Public Relations

TooshModa

About the Company

TooshModa is a growing fashion brand with a strong focus on brand excellence, digital leadership, and international expansion. With a commitment to quality, consistency, and innovation, TooshModa is strengthening its presence across key global markets, including the Middle East.

Position Overview

TooshModa is seeking an experienced and commercially minded Head of Influencer Marketing & Public Relations to lead its influencer strategy, media relations, and external brand communications from Dubai.

This is a senior leadership role responsible for building brand credibility, managing reputation, and driving high-impact influencer and PR initiatives aligned with the company’s global growth objectives.

Key ResponsibilitiesStrategic Leadership

• Define and execute the overall influencer marketing and PR strategy in line with corporate brand objectives
• Act as the brand’s external communications lead across regional and international markets
• Advise senior management on brand perception, reputation management, and media strategy

Influencer & Partnership Management

• Lead the identification, evaluation, and management of influencer, creator, and celebrity partnerships
• Establish structured frameworks for influencer selection, contracts, deliverables, and performance measurement
• Manage long-term brand ambassador and strategic collaboration programs
• Ensure compliance with UAE regulations and platform disclosure standards

Public Relations & Media Relations

• Develop and oversee PR strategies across fashion, lifestyle, business, and trade media
• Maintain senior-level relationships with editors, journalists, stylists, and media stakeholders
• Manage press releases, media kits, executive interviews, and official brand communications
• Lead crisis communication and reputation management when required

Events, Launches & Brand Representation

• Oversee influencer and PR strategy for product launches, corporate events, fashion weeks, and regional activations
• Represent TooshModa at industry events and high-profile engagements
• Coordinate with internal teams and external agencies to ensure flawless execution

Governance, Budget & Reporting

• Own and manage influencer and PR budgets with strong financial discipline
• Track KPIs, ROI, earned media value, and campaign effectiveness
• Prepare structured reports and strategic recommendations for senior leadership
• Manage PR agencies and external partners across markets

Candidate Requirements

• 3–5+ years of experience in influencer marketing, public relations, or corporate communications
• Proven experience in fashion, lifestyle, luxury, or consumer brands
• Strong regional and/or international media and influencer network
• Demonstrated leadership experience managing teams and agencies
• Excellent written and verbal communication skills in English (Arabic is an advantage)
• Strong commercial acumen and ability to align brand strategy with business outcomes
• Experience working in the GCC or international markets preferred

What We Offer

• Senior leadership role based in Dubai
• Opportunity to shape brand strategy at a regional and global level
• High visibility with executive leadership
• Competitive compensation package aligned with market standards
• Dynamic, professional, and growth-oriented environment

Job Types: Full-time, Part-time, Contract