Head of Marketing

The ideal candidate is serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.

Key Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Lead brand positioning, communications, and digital transformation initiatives.
• Collaborate closely with merchandising, sales, e-commerce, and operations teams.

Brand & Communication

• Ensure consistency in brand messaging across all platforms.
• Manage internal and external communications, PR, and media relations.
• Oversee development and execution of ATL, BTL, and TTL marketing campaigns.

Retail Marketing & Customer Experience

• Design and implement in-store marketing programs to drive footfall and engagement.
• Leverage CRM, loyalty programs, and customer data analytics to increase customer lifetime value.
• Ensure a seamless and engaging omnichannel customer experience.

Team Management & Budgeting

• Lead and mentor the marketing team, fostering creativity and performance.
• Manage the marketing budget and ensure effective ROI on campaigns.
• Build relationships with external agencies and vendors.