Head of Marketing

About Sprinterra
Sprinterra is a dynamic and innovative technology company dedicated to transforming business ideas into reality. We specialize in providing customized software solutions that drive efficiency, enhance customer experience, and foster business growth.
Our team of expert developers, designers, and strategists works collaboratively to deliver cutting-edge technology solutions tailored to each client’s unique needs.

At Sprinterra, we take pride in our commitment to excellence, creativity, and client satisfaction. Our diverse portfolio spans industries such as finance, healthcare, and retail — showcasing our adaptability and expertise. With a client-centric approach, we consistently exceed expectations, becoming a trusted technology partner for businesses worldwide.

Why Join Sprinterra?

• Opportunity for professional growth in a supportive and collaborative environment.
• Work alongside passionate professionals dedicated to achieving excellence.
• Competitive compensation and benefits aligned with your experience and impact.
• A chance to lead the marketing function of a global IT company and shape its brand presence internationally.

Job Overview

We are looking for a strategic and hands-on Head of Marketing to lead the company’s marketing function. This role requires a professional capable of independently managing the entire marketing cycle — from strategy and planning to execution — across both digital and offline channels.

The ideal candidate will have a deep understanding of B2B marketing in IT or outsourcing, a strong analytical mindset, and the ability to build and strengthen Sprinterra’s presence in international markets.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy covering brand positioning, lead generation, digital channels, and offline activities.
• Plan and implement the annual marketing roadmap, set goals and KPIs, and define tools and approaches to achieve them.
• Manage digital marketing activities, including LinkedIn and Google Ads campaigns, SEO, analytics (GA, Search Console, LinkedIn Analytics), budget management, and performance reporting.
• Oversee content and PR initiatives: plan and create materials for social media, website, blog, newsletters, and PR campaigns; develop case studies, presentations, landing pages, and sales collateral.
• Build and strengthen the company’s brand presence in international markets through press releases, media relations, partnerships, and content support for executive speaking engagements.
• Collaborate closely with the HR team to align company branding and ensure a consistent tone of voice across all communications.
• Organize and coordinate offline marketing activities, such as participation in exhibitions, conferences, and industry events (booth branding, promotional materials, PR support), and evaluate their effectiveness.

Essential skills:

• 5+ years of experience in marketing, including at least 2 years in a leadership role.
• Proven success in B2B marketing within IT outsourcing, software development, or related industries.
• Experience in digital marketing, including SEO, PPC, analytics, and lead generation.
• Strong project management, strategic thinking, and communication skills.

Nice to have:

• Experience working with international markets (U.S. or Europe).
• Familiarity with marketing automation tools (HubSpot, ActiveCampaign, etc.).
• Understanding of content strategy and employer branding.

Job Type: Full-time

Base Pay: $40,000.00 - $80,000.00 per year

Benefits:

• Flexible schedule
• Work from home stipend

Work Location: Remote