Head of Marketing

ABOUT THE COMPANY

AZADEA Group is a premier lifestyle retail company that owns and operates more than 40 leading international franchise concepts in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty and cosmetics across the Middle East and Africa spread across 13 countries overseeing more than 700 stores.

JOB PURPOSE

The Head of Marketing is responsible for leading the omni-channel marketing strategy across all divisions, ensuring the achievement of the commercial KPIs established by the group. He/she drives the success of the company's products, services, and brand in the marketplace. Additionally, he/she ensures that the team effectively promotes the company and its merchandise, targeting the appropriate and relevant audience.

RESPONSIBILITIES

• Develop and direct the omni-channel marketing and communication strategy for the group across both physical stores and online platforms, aligning efforts with the company’s overall strategies and objectives.

• Develop and lead appropriate marketing channels, including Digital Marketing, CRM & Loyalty, Social Media, Out-Of-Home (OOH) advertising, In-Mall branding, Radio, SEO, and Analytics.

• Oversee the creation and maintenance of Azadea’s digital activities, namely database collection, e-marketing, presence in social media and the company’s website.

• Own and deliver traffic, Cost of Sales (CoS), and revenue as key performance indicators (KPIs) for the group across its physical and e-commerce stores.

• Expand, develop, and maintain media relationships to foster a positive external and internal image, enhancing brand recognition.

• Develop automated reports for various departments, including e-commerce, last mile, customer experience, marketing, and creative.

• Prepare the annual marketing budget and business plan for the marketing division, and develop the marketing expenditure plan by division, brand, and country.

• Develop and administer a comprehensive marketing database and data mining system that includes prospect and customer information (CRM). Utilize appropriate tools and methodologies such as Web Push, APP Push, email, SMS, and WhatsApp to retain customers and drive traffic.

• Recruit, train, motivate, and evaluate his/her team to ensure that the department has the necessary skill base, and that staff are optimally motivated and enabled to maximize their potential and contribution to the company.

LANGUAGE & TECHNICAL SKILLS

Language Proficiency

• Fluency in English.

Technical Skills

• Proficiency in MS Office.

Specific Expertise

• Experience in traffic and customer acquisition through APP marketing, SEO traffic growth, Affiliate Marketing, Digital retention programs via connected email, web push, app push and SMS campaigns.

• Performance experience of new social media platforms, Snapchat and TikTok in the GCC.

EDUCATION

Bachelor's Degree in Marketing, or a related field.

Master's degree is a plus.

EXPERIENCE

General Experience

A minimum of ten years of multi-brand and multi-country experience in Marketing, or Retail, or a similar role.

Managerial Experience

Six years of experience in a managerial role.

BEHAVIORAL COMPETENCIES

Customer Focus

Builds strong customer relationships and delivers customer-centric solutions. For example, solicits customer feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns business process with customer needs.

Tech Savvy

Anticipates and adopts innovations in business-building digital and technology applications. For example, ensures that the team has adequate resources to invest in technology advancements and the training to use them well. Deploys some new technologies to enhance effectiveness of the group and business.

Manages Complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, asks questions to encourage others to think differently and enrich their analyses of complex situations. Accurately defines the key elements of complex, ambiguous situations.

Plans and Aligns

Plans and prioritizes work to meet commitments aligned with organizational goals. For example, outlines clear plans that put actions in a logical sequence; conveys some time frames. Aligns own work with relevant workgroups. Takes some steps to reduce bottlenecks and speed up the work.

Ensures Accountability

Holds self and others accountable to meet commitments. For example, accepts responsibility for own work, both successes and failures. Handles fair share and does not make excuses for problems. Usually meets commitments to others.

Builds Effective Teams

Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals. For example, connects with others on team projects and leverages their strengths and knowledge to deliver the best possible results. Champions the decisions of the team and operates in a way that builds team spirit.

Situational Adaptability

Adapts approach and demeanor in real time to match the shifting demands of different situations. For example, sees even subtle cues to adapt; deploys a wide range of behaviors to stay effective. Exemplifies flexibility and resourcefulness; responds deftly to a variety of challenges and situations.

Azadea Group is an Equal Employment Employer – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or any other characteristic protected by relevant local laws.