Head of Marketing

Position: Head of Marketing
Experience Required: 4–8 years
Location: UAE
Industry: Trading / MEP / Building Materials or equivalent
Reports To: General Manager / CEO
Department: Marketing

Role Overview

We are seeking an experienced and results-driven Marketing Manager to lead all online marketing initiatives for Junaid Group, ensuring strong brand visibility, lead generation, and high-ROI online campaigns aligned with our strategic vision, including the expansion into Alabama.
The ideal candidate must have a proven track record in SEO, paid advertising, performance marketing (ROAS-driven), content strategy, UI/UX understanding, and digital campaign execution. They must also be capable of managing a marketing team, optimizing workflows, and driving measurable growth across all platforms.

A) Key Responsibilities

1. Strategy & Planning

• Develop and execute the digital marketing roadmap for all Junaid Group brands.
• Create quarterly and annual digital plans aligned with business objectives, sales targets, and brand growth.
• Define KPIs and performance benchmarks for all channels: SEO, PPC, social media, website, and email.
• Manage and refine the team's daily schedules, content calendars, and time-management workflows.

2. Performance Marketing (ROAS-Focused)

• Plan, execute, and optimize paid campaigns on Google Ads, Meta, TikTok, LinkedIn, and other platforms.
• Achieve strong Return on Ad Spend (ROAS) across lead generation and brand campaigns.
• Conduct A/B testing, audience segmentation, and data-driven optimizations.
• Track conversions, cost-per-lead, click-through rate, and overall performance metrics.

3. SEO & Website Optimization

• Lead the SEO strategy: on-page, off-page, technical SEO.
• Ensure continuous ranking improvement for targeted keywords in UAE and Alabama.
• Oversee website structure, content, internal linking, loading speed, and UX improvements.
• Collaborate with designers and developers to maintain high-performance landing pages.

4. Content & Social Media Management

• Oversee content planning, creative direction, and consistent output across social platforms.
• Guide designers on visual direction, branding, and campaign concepts.
• Ensure content aligns with brand voice and marketing objectives.
• Develop monthly content calendars and analytics reports.

5. UI/UX & Digital Design Oversight

• Collaborate with the design team to ensure creative assets follow UI/UX best practices.
• Improve user flow, CTAs, and conversion journeys across website and landing pages.
• Provide creative direction for videos, graphics, animations, and ad creatives.

6. Team Leadership & Workflow Management

• Manage a team of designers, content creators, and digital specialists.
• Implement efficient workflows, task batching, and time-blocking systems (aligned with your framework).
• Ensure high productivity, deadline adherence, and quality standards.
• Conduct weekly and monthly performance reviews based on KPIs and output milestones.

7. Reporting & Analytics

• Track, analyze, and report performance across all platforms — weekly, monthly, and campaign-specific.
• Provide insights, recommendations, and growth opportunities to upper management.
• Build dashboards to monitor SEO performance, ads ROI, and content results.

B) Required Skills & CompetenciesTechnical Skills

• Strong experience in SEO tools (Ahrefs, SEMrush, Search Console).
• Strong command of Google Ads Manager, Meta Ads Manager, TikTok Ads, and other platforms.
• Ability to optimize campaigns for ROAS, cost control, and lead quality.
• Knowledge of Google Analytics, Tag Manager, and tracking implementation.
• Understanding of UI/UX principles, landing page structure, and conversion funnels.
• Graphic design knowledge (Photoshop, Illustrator, Canva) — enough to guide designers.
• Basic video editing and animation workflow understanding (not mandatory but preferred).

Soft Skills

• Leadership and team management
• Strategic thinking
• Creativity and innovation
• Strong communication and presentation abilities
• Data-driven decision-making
• Time management and multi-tasking
• Problem-solving and ownership mentality

C) Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, Communication, or related fields.
• Certifications in Google Ads, Meta Ads, SEO, or Analytics are a strong advantage.
• Minimum 4–8 years of experience in Digital Marketing roles.
• Experience in the UAE market and/or construction / MEP industry preferred but not mandatory.

D) KPIs for This Role

• Monthly ROAS targets across all paid campaigns
• Organic keyword ranking improvements
• Social media engagement & growth
• Lead generation volume & quality
• Campaign delivery timelines
• Team output consistency & productivity
• Website performance (speed, bounce rate, conversions)
• Successful content calendar execution

E) What This Role Will Build for Junaid Group

• A strong, scalable digital presence for All Companies under the Junaid Group.
• A structured and highly productive marketing department
• Data-driven marketing operations
• Consistent brand positioning across all platforms
• A pipeline of leads, traffic, and engagement contributing to overall revenue

Job Type: Full-time

Pay: AED7,000.00 - AED8,000.00 per month